Every Brand Has an Angle: Expert B2B Video Marketing
Every time that you walk into a Starbucks, you probably find people who are enjoying user-generated videos on their tablet, smartphone, or computer device. That’s the power of expert B2B video marketing. There’s something so catchy about watching a video that has gone viral. It doesn’t matter whether its subject is an adorable animal or a presidential candidate making a statement that gets replayed over and over. Viral video is famous for taking things out of context. That being said, we find that many brands are not capturing the video market and relying on the networks of users who love to share their favorites.
Think About Your Brand From a Different Angle
Since we’re in the video industry, we’re often surprised how many organizations and businesses have never hired experts to develop video content. They might not have any video content posted on their Facebook pages, websites, or blogs. They might only have photos, commercial artwork, and written pieces representing their brands. They might be afraid to let their business go viral, but it’s such a popular medium. What we love about viral video is that having it transmitted from user to user is free (think YouTube), making it a feasible way to build brand awareness. Viral video is also beneficial to nonprofit organizations and low-budget companies without a firm base. In this post, we consider why Expert B2B video marketing is exactly what many niche organizations need. Once your organization goes viral, you will realize that your brand actually needed it months or years ago. We’re sure of it!
Consider Why People Love Storytelling
The objective of expert B2B video marketing is simple: people love a good story. In viral video, you also want your story to be worthy of sharing. In our way of thinking, we can help any brand, regardless of its motivation for telling a story, to broadcast a message through typical media channels like YouTube. The viral phenomenon counts on users to republish content to their own contacts. The overall cost to your business is small because you depend on the viral effect to reach new audiences. In essence, it doesn’t matter how small your client base is, it’s time to get started.
Consider Your Audience
One type of business that can leverage more from expert B2B video marketing is the company that sells to other companies. This kind of organization does not sell to individual consumers or households. It builds a network of companies that purchase their products or services. In the B2B world, many customers only make purchases once every year or less often. They typically purchase according to their present operating needs and invest in growth only when they’re reasonably sure that the risk will pay off. The interesting thing about B2B companies is that they may exist in the same supply chain, but they may not be aware of the cost efficiencies they can achieve through collaboration.
Video Production DC MD VA: Get Started Today
It’s rewarding for our small studio to develop expert B2B video marketing products for companies and organizations and then watch how viral videos instantly help them grow. Since we are in the business of storytelling, we have all of the technical aspects of video production covered. We can suggest different creative approaches for brands that aren’t sure how to tell their story. We can also use industry research to identify what an intended audience wants.
If your company or organization has an important message to share with virtual users, why not skip the artwork and fancy words and hire experts to make your video content? You can develop a B2B video budget to fit the details of a specific project or simply create a video that fosters awareness that your firm exists. We will handle all of the video production details, and we look forward to having you contact us and describe your needs today.