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Why High Quality Video Production Matters to Consumers

February 4, 2015 | Business Video

High Quality Video Production Matters

As a business owner, you have a reputation to uphold. High quality video production matters. People look to you as a professional. They know you have the answers and solutions they seek. They also know that when they need something, they can turn to you for the best in customer service. When using videos to market your business, it should reflect the same quality you have been giving your customers. Consumers care about the quality of videos that you publish for a few reasons.

Quality Is Valuable

When a video is high quality, it includes information that’s valuable to people. People will appreciate what is shown on the video and the information that’s delivered. These people can use it and they often know others who can as well.

It’s Easy and Nice to Watch

High quality video production means clear, crisp display and sound. People like to watch videos that look and sound good because they don’t have to try hard to watch or listen to them.

It’s Shareable

People don’t want to share videos that don’t look good, sound good, or provide valuable information. When people find videos that are high quality, they are more likely to share it with others. They are proud to share it. You benefit by having more people learn about your business.

They Want to Take It With Them

A high quality video will be playable on computers and mobile devices. This enables people to take the video anywhere they need to go. If they want to repair a part in their car, they can take their smartphone to the garage and play the video to show them how to do it while they are at the car. If they want to apply skin care products, they can bring their tablet into the bathroom and play the video in there. Low quality videos aren’t always visible on mobile devices, so that’s why it’s always better to go with a high quality video production company.
 

 

They Want to Know Business Owners Care

When a business owner produces a low quality video, many consumers will feel as though he doesn’t truly care about his consumers. He didn’t take the necessary time and money to ensure his consumers had something nice to watch that will help them. When consumers don’t think business owners care, they are less likely to buy from them. They turn to other business owners that show they are willing to deliver valuable information in the best way.

Where to Start High Quality Video Production

While you might be able to record yourself talking or putting something together, it’s likely it won’t end up as great as you expect. It might not look clear, sound good, or be edited as well as it should. Instead of producing your own videos, try a high quality video production company. With a team of professional videographers in D.C., you will be able to achive your goals effeciantly and effectively .

About John Foundas

John Foundas is a multiple Emmy® award-winning Executive Producer, DP and Editor. He is currently the Owner of Foundation Digital Media (DC) and Co-Owner of Kuna Video in Tampa, FL.

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