Washington DC Custom Home Building Videos Drives Sales
Being in the new home construction industry is exciting. Helping people make their new home dreams come true is rewarding. Seeing the delight of new homeowners is worth all of the planning and implementing that goes into the construction of a house. Single-family home construction is on the increase right now too. Home Building Videos are a big slice of that marketing pie.
The National Association of Home Builders (NAHB) chief economist, Robert Dietz, predicts gains for 2017. So, what does all of this mean for those who are in the home construction industry? It is time to ramp up your marketing strategy. One excellent way to solicit more business is by creating Home Building Videos. Here are just 5 reasons Home Building Videos could be a winner for a custom home building business in the Washington DC, Maryland and Virginia region.
DC Video Marketing Boost
Creating a video production for your business is sure to make you competitive in the industry. Statistics reveal that people are more prone to view a video than text. Actually, they are 600 % more likely to do so. By taking the first step to reveal your business through a video production, you put it on the map and give it a much-needed marketing boost.
Highlight Your Awesomeness
Home Building Videos can be very effective in showing others the details of what you do best. When people are considering having a home custom built, they want to get the best contractor for the job. This is where you convince them you have what it takes to do the job. A video production can show one of your houses in the various stages of being built. Or you could zero the video in on intricate details of a custom home such as a sprawling kitchen with recessed lighting. It is inspiring for people to see how beautiful the home looks at the end. This is an opportunity to put the focus on some of your best work.
Show People Options
When people decide to build their own home chances are they only vaguely have an idea of exactly what they want in a home. They may know they want a large rec room or two stories or a finished sun porch but they may be fuzzy on the rest of the details. A video production that reveals different custom home layouts will certainly attract and aid potential customers. People are more apt to be satisfied when there are plenty of options from which to choose.
Video Testimonials Washington DC
Custom building a new home is a big investment and one that people usually do only once. So, customers want to hire the best contractor for the job. What better way to discover how a homebuilder performs than to hear it straight from prior customers.
A video production filled with past happy and satisfied customers is a big boost for your company. You could have a video production that integrates client testimonials with other information about your business. Another idea is to create one short video of just testimonials alone. Either way, it encourages prospective clients that you are a trustworthy contractor.
People like an established business with a rich history. If your company has such a background, then a video production that spotlights your history will be a useful addition. This is the time to push your company’s brand image. What is your business personality (i.e. brand)? This will shine through in the video production.
Not only will this video strengthen your company brand, it also can show the business portfolio. Even if you only have still pictures of your past work, these can be made into a video production with music or narration in the background.
Finding the best video production company inthe DMV region will put you on the right track for bringing together an awesome video. Foundation Digital Media is an award-winning video production company committed to success and your satisfaction. For more information about our services, contact us today!