How To Make Videos In Health Crisis

April 20, 2020 | Business Video

COVID-19 Business Videos

Business Videos In The New Normal?

The COVID-19 health crisis has us all on edge both personally and within our businesses. How do we push through, how do we operate safely? Our video industry is no different. A vast majority of our Washington DC Video Production is done in corporate and business environments. Offices, studios, warehouses, etc…We have already seen examples of how we might work through this challenging time. We still need to communicate, educate and train new hires. Layout directives for entire departments and yes keep our clients and customers informed on what and how we do things in the “New Normal”. Here are a few examples to consider.

1. Post-Production Video

One of the easiest ways to practice social distancing when producing business video is with Post-Production video. We recently produced a COVID-19 PSA and the entire project was produced remotely. The only assets used were an editor, producer and stock footage library. This type of project can be incredibly cost-effective as it can be rebranded form one organization to another with a simple logo, title changes and various “call to action” graphics.

2. Product Video

This style of video production is incredibly efficient. We’ve had many instances where a client simply sends a product via FedEx or UPS to film in a studio location. Using various backdrops and lighting techniques this can be a very effective tool to promote products.

3. Visual Marketing Videos

Motion graphics, explainer videos, whiteboard videos, etc…There is no limit to what can be created with these amazing video productions. You can provide a script or our Video Production Company in Maryland can write one for you. From there we’ll provide concepts, storyboards, and direction while an animation artist creates an engaging visual marketing video. The finished projects can then be shared on websites and social media platforms.

4. Stock Footage Videos

This is by far one of the easiest and most powerful ways to communicate your mission, brand or directives. We have access to some of the best stock footage and music libraries. We develop a script, create a shot sheet and then start editing powerful images, music beds, and info text graphics. These style productions are done exclusively off-site and can be delivered in a matter of days. This particular type of production is by far the most effective for remote collaborations.

4. Smartphone Video

Don’t laugh, you’d be surprised what can be produced from smart-phone. We often will provide video specs and settings for the client and the types of shots needed. CEO greetings and updates can also be created with a bit of patience and direction. Natural lighting and good audio is THE most important aspect of this DIY approach. (The sample below was shot with a smartphone camera).

We’re just scratching the surface of what possible. Our video production company in Washington DC wants you to know that even during this global health crisis, there are ways to communicate effectively and efficiently in these challenging times with video. Have a question? Please don’t hesitate to contact us.

About John Foundas

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and Owner of Foundation Digital Media.