While often brushed over, video can be a powerful marketing tool to help promote your business. With Internet usage at an all-time high, creating a video to display a product or service, or to provide information about your company, is a wonderful way to connect with potential consumers. Videos create an instant connection with your customers.
While reading about a product or service can be effective, visually observing makes much more of an impact. Today’s consumer likes to see things rather than simply hear them. Videos are a powerful tool, which if used properly, can have quite the impact on your business – no matter what the industry.
The Power of Video
Recent studies have shown that videos often serve as a call to action. Viewers are not simply watching videos; they are watching them and then taking it further.
New research shows, that after watching a video, more than 50% of viewers go on to research that product or company. Audiences are highly likely to visit the company website after viewing a video. When presenting a product or service in the video, more than 25% of viewers will take that product into consideration or purchase it.
These figures help to show how effective a video can be at driving interest in your business, service or product.
Videos can be a powerful tool, regardless of industry. However, the way in which videos are used varies across fields and industries.
For example, videos can be displayed on a wide variety of platforms, depending on the industry. While some industries maintain a strong presence on social media, other companies don’t find it as an effective of a tool.
It is important to be knowledgeable about your industry, as well as where your potential customers are located. While we are living in an ever-increasing digital world, not all consumers are looking at the same online platforms.
When it comes to social media platforms, it is important to take a look at the Big 5: Facebook, Twitter, Instagram, LinkedIn and YouTube. These are the 5 most commonly used social media platforms today. Depending on your industry, your consumers may be more active on platform than another.
Social Media and Video Content
Let’s take a look at Facebook first.
Some industries have a very strong following on Facebook, thus it is a great place to post marketing videos. The movie and music industry have a large portion of their clientele highly active on Facebook, for example. It is a wonderful platform to post videos such as upcoming movie trailers or new music videos.
The restaurant industry also has a large portion of its clientele active on Facebook, often showing off videos about a new restaurant promotion or location. Instagram often closely follows Facebook in terms of who is active on the platform.
Twitter is fastest moving social media platform.
This platform provides a great way for consumers to give feedback to companies and to easily share things they have seen. The fashion industry is very active on Twitter. Videos of runway shows or new collections work well on this platform. Viewers can easily comment on what they have seen and share it with their followers. The hospitality industry, including hotels and spas, also has had great success with videos on Twitter, as well as the marketing and insurance industries.
YouTube is often considered the home of video marketing.
This platform is solely devoted to videos and can be a great place to showcase your business regardless of industry. The video game industry, as well as the music and movie industries, is highly active on YouTube, with great success. More professional or high-tech type industries, such as software, manufacturing, pharmaceutical and consulting, tend to gear more towards LinkedIn.
Regardless of which industry your company falls under, there are numerous social media platform to utilize when sharing a video. The key is knowing your customers and having a good understanding of the online activity of your consumer base. This will help in determining where you should post your videos.
Using Video to Speak to Your Clientele
Different industries use videos in different ways. Not matter what industry you are in, there is an effective way to utilize video in your marketing strategy. Once again, the secret is knowing your potential customers. What do they want to see? Where are they online? Each industry has its niche. Find yours and cater to it.
The opportunities are endless when it comes to video marketing. Regardless of your industry, there is a way to make video marketing work for your company. Just dial in to your customer base and show them what they want to see.
Is Your Business Ready for Video Marketing?
When you’re ready to make a video to promote your business, let us help you with some of the grunt work. Our experienced team can help guide you through the process, which is often quite foreign to many. We have the knowledge and experience to help you make a high-quality and highly effective video, showing off what sets your company apart from the crowd.