Best Industries For Video

Per Cisco, around 80 percent of internet traffic from consumers will be video by next year. Sites such as Facebook already get people to watch around 10 billion videos each day. And when it is so easy for people to share such video content on social media, it is no wonder the list of industries that benefit from video content is increasing.

There are many advantages to producing video content for marketing purposes. It is easier to explain the benefits of a product or service visually, while the average person’s brain processes information from a video much faster than a text article or an infographic.

The industries that benefit from video also manage to create a unique connection with their customers. It can help to increase brand loyalty, as customers see the company as a collection of employees, not just a name and logo that is selling them products.

Here are the top six industries that could benefit from video in 2019 and beyond:

1. Software as a Service

Many people do not associate the SaaS, or software as a service, industry with being very glamorous. But that is precisely the reason why video content is needed.

Businesses are not always aware of how SaaS can help their current operations. They may not even know what a specific software does. Videos can help illustrate the features of software, how it would integrate into their business, and how easily they can switch to using that software for current operations.

2. Hospitality

Pictures are worth a lot more than words when it comes to showcasing a hotel room, resort or a cabin by the beach. If pictures are so useful in hospitality, what can video offer? Even better engagement from customers. Videos can allow people to take a “virtual tour” of the place they are interested in booking.

3. Healthcare Products

Companies that sell various products or accessories to healthcare facilities are among the industries that benefit from video. A study from Google showed that if there was a video of a product demonstration, almost 80 percent of people continued onto the company’s product page on their website.


4. Education

From showcasing classrooms to athletic facilities to dorm rooms, high schools and colleges can entice students and parents with engaging videos illustrating all they have to offer. When these videos accompany pictures and text descriptions, they create a perfect impression of what living on that campus would be like. 

5. Law Firms

Hiring a lawyer is an expensive and critical process, as it can determine one’s physical and/or financial freedom. Videos can help demonstrate the professionalism of a law office while allowing people to form a personal connection with the lawyer they are considering calling up.

6. E-Commerce

There are so many online retailers that sell every product under the sun. competition is greater than ever before. It stands to reason that businesses offering videos of products are going to get better engagement and sales, compared to e-commerce sites that just show one or two pictures on the product page.

The list of industries that benefit from video is deeper than most expect. Almost every business can leverage online video to engage consumers, boost traffic to a website, increase conversions and build brand loyalty.

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]