4 Ways Attorneys can Utilize Legal Video Production
If you are an attorney or help to manage a firm in Washington DC, Maryland, or Virginia you know the importance of being well-known in the community. In order for you to bring in clients, people need to know about you and have confidence in the quality of your legal services. One of the best options you have to accomplish this is to use legal video production. This can help you to make the most of your advertising, make a valuable impression on those who view your video, and assist you in finding and keeping potential clients. Here are 4 ways you can utilize legal DC video production to benefit both you and your clients.
General Advertising/Commercials
Using a legal video production company for commercials, on your website, on social media, and so on, can help you to be remembered in the community. You want people to know you or your firm’s name before they need you. For instance, if your firm represents clients in cases of personal injury or car accidents, you want those who fall victim to such circumstances to already be familiar with you. The same principle applies if there are other legal situations you primarily deal with. Consistently using video that people in your jurisdiction view can prevent potential clients from finding representation with someone else more well-known.
Client Testimonials
Incorporating real client testimonials in your legal videos can go a long way with alleviating any seeds of doubt a viewer could have about you. People trust what works, and if they see evidence of successful cases you’ve dealt with, they will have a good reason to believe you can help them too.
Attorney Profiles
Unfortunately, people may at times question the intentions of lawyers and those in the legal system. One of the best ways you can overcome any stigma that accompanies the legal profession is by giving people a reason to trust you. Using video profiles of yourself and your firm can make a favorable impression on a viewer. Briefly discuss your genuine reasons for becoming an attorney, your background, how many clients you’ve helped, and/or what you enjoy about helping your clients. This can boost the viewer’s confidence in you on a personal level, and assure them that you have good motives for helping people.
In Court
When done properly, using legal video production in court for your cases may have a positive impact on the outcome. There are different ways you can legitimately use video production in court, such as for accident reconstruction, or for day-in-the-life videos. For example, if you are representing a client who sustained serious injuries falling down steps that were a hazard due to negligence, you could provide actual footage of where the incident happened, capturing the hazardous condition of the steps on tape. You could also show a brief but realistic video of how the individual’s life has been adversely affected. Videos such as these could potentially gain a jury’s sympathy for your client, or influence a judge’s decision for the better.
Additionally, not all lawyers use legal video production, and doing so appropriately can cause you to stand out, which can give you a good reputation both with your clients, and help you gain respect among others in the legal system. Of course, when using video in court you want to be cautious, so as to make sure everything is accurately portrayed and not exaggerated or speculated.
These are just 4 ways you or your firm can utilize legal video production. At Foundation Digital Media, we are experts in producing high-quality, professional videos that are highly effective. Please contact us, and we will be happy to produce the legal videos you need.
