On-Location Video Shoots: Benefits for Contractors
When promoting a contracting business via video marketing, it’s important to showcase the skills and workmanship that goes into each job. One of the easiest ways to do this is by hiring a professional video marketing team to produce location video shoots.
Work Force Highlights
If you own a roofing company, there’s a big difference between telling consumers about your shingles and showing them clips of employees replacing them. Video footage shows the hard work, professionalism, and effort that goes into each job.
On-Location video shoots: Interview Footage
Interviews and testimonials can enhance your location video shoots footage. For example, if your company builds decks, you can interview the owner of the company while his or her contactors construct a masterpiece in the background. Adding such layers to your marketing videos can result in a compelling final product that sparks interest in your company and the services it offers.
Your company’s versatility can be displayed via on-location video marketing clips as well. By visiting multiple locations, you can turn a collection of projects into a digital portfolio. For example, if you own a painting company, video footage can be captured of a variety of completed painting jobs. Not only can this help showcase different parts of a house that you can paint, it can provide inspiration to potential customers. A professional video marketing company can create dramatic before-and-after shots and fuse them into a collage during post-production edits.
Another video marketing technique that works well with on-location shoots is the time-lapse video. Time lapse video captures the entire construction process and condenses it down to a short montage that viewers can watch in under a minute. This type of footage can create a compelling visual, and it gives consumers an idea of what to expect when they hire you for a job. For example, footage can be captured of a wall being torn down and replaced with new sheetrock and paint. Showing the process from start to finish with a time-lapse video is a great way to help customers visualize what goes into your labor charges.