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Professional Video Production Company

December 10, 2019 | Video Production

Professional Video Production Company

Professional Video Production Company

As an SMB, non-profit, marketing agency or PR firm, you may overlook the acute need for hiring a professional video production company when creating your corporate videos.

“We could do the video ourselves.” 

As a professional video production company, we hear this phrase a lot. Marketers, communication specialists and executives often make this mistake when brainstorming about their plans for the business forecast. According to ReelSEO, “Clients tend to get the most out of their marketing dollars when you allow people who love to be creative the freedom to do what they do best.”

Creative Content Created By Creatives For Creatives

Having created video marketing projects for clients ranging from Warner Bros to Cirque Du Soleil, we understand that production value and satisfaction should be a high priority. A professional video production company should want you to achieve your video goals, whatever they are — marketing a new product, educating employees on new accounting policies, or showcasing a new service or product — they can help you to achieve a superior product. With quality scripting, high-value production and first-class editing your videos will hit the mark, every time.

Professional Video Production Company Equals Quality Results 

 

A professional video production company can range from single entity videographers/editors to multi-staff  post houses. Your budget, location, goals and product/services will impact who you choose. Remember, you get what you pay for. Strength comes from versatility.

Here are some tips for getting the most out of your video production company:

1) Understand the WHY before you talk about the WHAT. Figure out the ‘why’ part first and everything else will follow.

2) Focus on PEOPLE first. There is no point making a video and then trying to find an audience for it, you need to identify your target audience first.

3) Confirm WHAT YOU WANT to accomplish with the video. When you establish why you are making a commercial film and what questions you are answering, it will be easier to move forward.

The Right Help Yields The Right Results

Hiring the right team to create videos for your business can be a substantial investment, but one that’s well worth it. If you do your research, requesting Demo Reels, getting multiple bids and having a pre-production meeting with your chosen production company, chances are high that you will end up with a superior product. Videos that effectively market your company and its many achievements are worth the investment.

Additionally your company may not have enough employees with the necessary time, talent, or desire to develop and produce fresh marketing videos with high production values.

Finding a professional video production company can save you time and money, increasing sales and brand awareness.

Videos Increase Exposure and Market Effectiveness

Company videos are an effective way to increase your marketing exposure, communicate with employees and grow e-commerce sales. Contact us today to talk about how we can help you implement professional marketing, communication and content driven videos into your workplace.

About John Foundas

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and Owner of Foundation Digital Media.

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