Why Restaurant Video Improves Customer Experience
There are a ton of stressful things that come with running a restaurant. Managing the staff can be especially challenging. Then there’s keeping up with health standards, which can make or break an establishment’s reputation. And then of course there’s the most important thing of all – keeping customers satisfied. Restaurant video can address each of these issues that restaurants struggle with daily.
New technology is enabling all sorts of new ways to incorporate restaurant video into their brand and customer experience. Display technology has advanced such that visual monitors can be mounted virtually anywhere. New forms of video compression allow smaller files to display with unprecedented quality, and variable bitrate encoding allows for adaptable media transmission over limited bandwidth. Because of these innovations, video for restaurants is enhancing customer experience on several fronts.
Presentation
Food is visually enticing. That’s why images of it are so popular on social media and the internet. Restaurant video can be a very effective branding instrument for restaurant, as long as menu items are shot and edited professionally. Beyond marketing, video has many other uses in the restaurant business.
With new mobile technology, many different businesses (especially in the food and beverage industry) are taking advantage of new devices to display menu items and interface with customers. Smart technology in pad and tablet form can be used for interacting with display menus that entice users/patrons with enticing product videos.
However it is used, video is a great way to communicate that a restaurant is ahead of the curve and state of the art. This inspires trust in customers and attracts potentially repeat business.
Ambience
Not to take too much emphasis off of food or service, but many patrons will choose a restaurant to frequent based on atmosphere. Restaurant video can be quite an asset in this regard. Video art can lend a certain character to any restaurant, or even just stock videos of nature can have a soothing effect and add to the overall vibe.
And with new and forthcoming technology, experimental display methods give restaurants the ability to project video virtually anywhere, permitting creative and novel ways of entertaining customers, or just cultivating a cool aesthetic.
Sporting events and other video media have a history of entertaining bar patrons, but with mobile and personalized technology, it’s now much easier to incorporate these elements into different restaurant environments as well, with some establishments even mounting flat-screen displays on every table.
Updates
Branding, signage and other promotional material has traditionally required a lot of physical display items to cycle through dining establishments. It was time-consuming and often wasteful, however necessary to keep customers up to date about prices, specials and events.
But new display devices are replacing these outdated modes of communication, and resturant video is especially helpful in getting important information across to the customer. Many different restaurant are using looped menu animations to cycle through in view of the customer, throwing in promotions and specials in the process.
Digital signage is especially convenient in its ability to schedule and automate changes in prices and specials, while timing event promotions so that establishment managers can focus on other tasks.
Conclusion
Whether restaurant video is incorporated into your restaurant for ambience, event promotion, signage or any of the other amazing uses and implementations, make sure that it is done properly. Shop around for the best display methods and devices, balancing function with design. And also be sure to use professionally-produced content, to ensure that your restaurant’s visual presentation matches the quality of its food and service.
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