Social Media Video Content Is King

You have probably heard that statement before. Cisco claims that around 80 percent of all traffic across the internet in 2021 will be video. It is the reason why social media video has to become a part of your content strategy. People prefer watching videos over reading about a topic. Moreover, the synergy between social media and video marketing is key. Social media video marketing is gaining importance with every passing month.

What is Social Media Video Marketing?

The purpose of social media video marketing is to boost audience engagement on social channels through videos. When a social video is posted, it is not just about informing the audience about a product or service. It is about eliciting a positive reaction. People should be excited, informed, made curious and touched by these videos. They should want to share them with their social media friends.

Say a person watches a social media video on Twitter. They watch the video and have a positive reaction. They retweet the video or share the post by adding a little comment above it. Now their several hundred or thousand followers will see the video and have their own reactions. Not everyone will watch – but a significant percentage will.

Why Is Social Media Video The King?

In an age where we have so much information at our fingertips, watching a social media video is a quick and effortless way to gain information. Instead of reading a few paragraphs to understand a topic, someone could watch a video under a minute and get the gist of that information.

Social media videosĀ are also personal because you are seeing someone’s face and they are talking to you about a topic. Businesses can use social video marketing to create a personal connection with their potential customers. Instead of being a faceless corporation or small business, the company puts a face in front of their consumers.

How To Create The Social Media Video?

Social media video should be part of the overarching online marketing strategy. It should connect the strategies that are already in place and add to them. It is always best to create videos that are short, sweet and to the point. When a social media video is more than a couple minutes long, it is unlikely that anyone will watch its entirety.

There are so many types of social videos that your business could use. For instance, explainers, interviews, presentations, product reviews, and demos are all useful ways to get someone introduced to your company, products, and culture. Then we have vlogs and live videos, which are the perfect way to add a personal touch.

Some companies partner with media personalities or content creators to widen their audience – or give some legitimacy to the products they are launching. Since the audience of a content creator trusts their word, a company can benefit from partnering with said content creator.

If your business is hoping to leverage social media video marketing in the coming weeks and months, it may be a good idea to consult with a video production company. Foundation Digital Media is the premier video production outfit in the DC area – offering incredible deals and video solutions to businesses of all sizes.


John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]