Ideas For Social Media Video Sharing
Most marketers have begun to realize that the value of Social Media Video Sharing. Their content marketing campaigns a huge boost. Customers process visual information up to 60,000 times faster and they are interested in videos and Social Media Video Sharing is up more than ever before. You can capitalize on this interest by expanding beyond the basic usage options and trying some of the 3 interesting ways to share videos below.
Post Videos On Pinterest
Although most people realize the value of posting videos to YouTube or Facebook to increase brand reach and encourage engagement, it is common to neglect Pinterest. Like other social sites, however, this unique platform ranks very well in Google search and allows videos, making it a great place for sharing your favorite clips. When people appreciate a video you have made, it is easy for them to share it with their own followers. Foundation Digital Media Videos on Pinterest
Pinterest can offer incredible value for your video sharing. It is the 3 most popular social network in terms of traffic and over 80 percent of the pins used are repins— which means that a strong video post has a good chance of being shared. When your video attracts attention, Pinterest also accounts for 3.6 percent of referral traffic. HubSpot also found that the visitor-to-lead conversion rate was even higher from Pinterest than Google+.
Include videos with your news releases
Videos are a wonderful way to complement your news releases and increase engagement. Videos can be used to provide greater insight into the subject of the release, such as an up close look at a new product or service, a video tour of a new project or a fun interview with a new hire. Use the video to make the news release feel more interesting and engaging for users so that they can get more from the article itself and improve their relationship with their brand.
Include videos in your welcome emails
When a new lead first signs up for something on your website, you initial contact can have an enormous impact on the rest of their relationship with the company. When your welcome email improves engagement and lays a firm foundation for the building of brand loyalty, you can move the lead quickly down the rest of the sales funnel. When your welcome email is ignored or viewed as irrelevant, you may have just lost that lead for life.
Adding a video to your welcome email can be a wonderful way to build the relationship between customer and brand. The video can include a personal welcome from people at the business, such as the representative assigned to the customer and the head of the company. Videos allow your new lead to ‘meet’ the people at the brand personally and demonstrate that this company is dedicated to the customer’s success.
Video sharing is a fantastic resource for encouraging customers to take an interest in your brand and to help people see all that you have to offer. Consider branching out with your video strategy and using them beyond YouTube and your website. You might be surprised at the benefits that come from the above platforms.