Business Owners: Are You Using Social Media Videos?
Consumers love social media videos. According to Hootsuite, “Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of social media videos online every day.” That’s a lot of potential customers. So if you own a business, and you aren’t using social media videos, you should be. Here are some things to consider as you delve into video creation for your brand.
Social Media Videos Are Key to Achieving Goals
“Social media videos” are a relatively new term in the marketing world, and it covers a lot of territory. For example, it can refer to something as professionally designed as a McDonald’s commercial or as amateurish as a GoPro video streaming on Periscope. Regardless of the production value or the creation method, social video focuses on engaging audiences and getting consumers onboard with the brand. Social videos can also be used to launch a product or introduce a new service.
Videos are a proven way to reach new customers, drive website traffic and increase brand awareness. And social video is a great way to tap into the 18- to 33-year-old demographic. Considering the fact 59 percent of millennials search social media for information, your business has to get on board if it wants to stay in the game. Trust us, your competition is doing it, so you should be, too.
Can You Just Create One Video and Post It to All Social Media Accounts?
This is a common mistake that countless marketers and business owners make with social media. There are different social media platforms because each one appeals to a different audience. Consequently, social media videos must be strategic. A video that works on Facebook may not work on Instagram and vice versa.
A Final Word on Social Media Videos for Business Owners
Posting video on your social media sites is simply a matter of reaching your target audience where it is. Setting goals and scripting videos before you shout, “Rolling!” will help your videos convert more viewers. Enlisting the help of a professional production company will go a long way toward making sure your video is the right video for each social media site.
