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Coaching a CEO or Executive for an On-Camera Teleprompter Read

February 6, 2023 | Video Production

Teleprompter coaching

Teleprompter Coaching For a CEO or Executive 

When it comes to producing an effective video, the words matter just as much as the visuals. When it comes to speaking on camera, one of the best ways to ensure that your message is clear and concise is by using a teleprompter. But how do you coach a CEO or executive through an on-camera teleprompter read? Let’s take a closer look at the best practices for coaching someone through this process.

Preparing Your Executive  

The first step in coaching your executive through an on-camera teleprompter read is to make sure they are adequately prepared. This means giving them a thorough run-through of the script and taking time to answer any questions they may have. It’s also important to help them understand why this video is being produced, what purpose it serves in their company’s marketing strategy, and how it will be distributed. Most importantly, make sure your executive has plenty of time to practice reading from the teleprompter before shooting day.

It’s also helpful to provide them with some tips for making their on-camera performance more natural and engaging. For example, encourage them to speak at a steady pace (too fast or too slow can be distracting) and remind them not to lick their lips or make other unnecessary facial expressions while delivering their lines. It’s also important that they consistently maintain eye contact with the camera lens—not with the teleprompter itself—so that viewers don’t feel like they’re getting lectured by someone who isn’t looking directly at them.

Filming Day Tips  

On shooting day, make sure you arrive early so that everyone can get settled and comfortable before cameras start rolling. During filming, it’s important that all distractions are minimized (turn off cell phones!) so that your executive can focus on delivering their lines in an authentic way without worrying about anything else going on around them. Once filming starts, you should be ready with cues if needed and be prepared for multiple takes if needed – especially if your executive is having trouble remembering lines or feeling uncomfortable with certain portions of the script.

Conclusion

Coaching a CEO or executive through an on-camera teleprompter read can be challenging but it doesn’t have to be intimidating! With proper preparation and plenty of practice runs beforehand, you can help ensure that your executive delivers their message clearly and confidently during filming. By following these tips and tricks, you’ll have no trouble helping your executives deliver successful videos every time! Need more info on this subject? Contact us today for a complimentary consultation

About John Foundas

An Emmy® award–winning creative and owner of Foundation Digital Media (DC), Kuna Video (FL), and The Latitude 25 Collective (FL)—an editorial-driven coastal lifestyle brand focused on storytelling, perspective, and modern coastal culture.

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