Tips for Staying Up-to-Date on the Latest Video Marketing Trends
Video marketing is constantly evolving. What worked last year may not work well anymore, and what’s popular right now might be old news by the time you finish reading this sentence. So how can you stay up-to-date on the latest video marketing trends?
Here are a few tips:
Use Google Alerts
You can set up Google Alerts for keywords related to video marketing, such as “video marketing trends” or “video SEO tips.” You’ll receive a notification whenever new content is published containing those phrases.
Join Marketing Groups on Social Media
Many active social media sites like LinkedIn and Facebook host groups where marketing professionals share tips and ideas. Search for groups that focus on video marketing, and join a few that look helpful.
Plenty of conferences focus on video marketing (and marketing in general). Attending one of these can be a great way to network with other professionals and learn about the latest trends.
Follow Marketing Blogs
Many blogs discuss video marketing (and other aspects of marketing). A few good ones to follow are Vidyard’s Video Marketing Blog, ReelSEO’s Video Marketing section, and Social Media Examiner’s Video Marketing subsection.
Watch Instructional YouTube Videos
YouTube is a superb resource for learning about video marketing. Start by searching for “video marketing tips” and “video SEO.” You’ll find plenty of videos to teach you about the latest trends in video marketing.
Listen to Podcasts
Several podcasts discuss video marketing (and other aspects of digital marketing). A few good ones to check are The Video Marketing Podcast, The ReelSEO Show, and the Social Media Marketing Talk Show.
Take Courses to Continue Your Education
Many online courses can teach you about video marketing. A few good ones to check out are HubSpot Academy’s Inbound Marketing Certification course and Google’s Primer app.
Focus on SEO
A keyword research tool like Ahrefs is a great way to see what keywords are trending. You can also learn what keywords your competitors are ranking for. This information can give you insights into popular trends in your industry.
Trade magazines are often overlooked but can still be helpful. They can also be a good source of inspiration for your next video marketing campaign.
Attend Trade Shows
Trade shows can also inspire and allow you to meet face-to-face with other professionals in your industry. They can also be a great place to learn about the latest trends.
Ask Your Customers
Survey your customers to find out where they learned about your company, what videos they like to watch, and what content they would like to see in the future. This feedback can be valuable in helping you understand what is trending.
Hire an Agency
Hire a marketing agency to help you stay up-to-date on the latest video marketing trends. An agency can help you create a custom strategy tailored to your specific needs and goals. A good agency will also be able to provide you with the resources you need to implement your video marketing strategy.
Find books that explore video marketing from different angles. A few good ones to check are The Lean Video Manifesto, The Video Marketing Handbook, and The Art of Viral Video. These books will help you understand the latest trends and how to participate in them.
Leverage hashtags to find trends. This approach is the fastest way to see what people are discussing. If you are unsure what hashtags to use, try searching for “video marketing” or “video SEO.”
Watch Major Brands
Observe what major brands focus on with their video marketing. These companies often lead the way with new ideas and trends because they have the budget for serious market research. They set the trends that smaller businesses follow, and you can learn a lot by studying their video marketing campaigns.
By keeping abreast of what the major players in your industry are doing, you can stay on the ball when it comes to developing your own content.
Video Marketing Trends Are Always Changing
The video marketing landscape is constantly evolving, so it’s crucial to stay up-to-date on the latest trends and changes. By doing all of these things regularly, you’ll be sure not to miss any new developments in the world of video marketing and will be able to implement them into your campaigns for maximum success.
Our marketing gurus at Foundation Digital Media are on top of the latest video marketing trends. Contact our expert group of professionals to work with you on projects in Washington, D.C., Maryland, and beyond.