Video is the most popular way for people to consume content online. The average person would rather watch a short video than read an article when they want to discern information. However, how can video help with search engine optimization?
It is what SEO video content marketing is meant to accomplish. Site owners and companies can use quality video content to boost their SEO strategies. Here are the top seven SEO video content marketing tips for businesses.
1. SEO Video Content Marketing Matters to Google
Site owners assume that Google only uses the text from their site to determine the relevancy of the web page to keywords. However, that is not the whole story.
Google assesses the other forms of media on a page before determining a ranking. Moreover, since video is 80 percent of internet traffic, it is clear why Google prioritizes sites that have video content within them.
2. Do Proper Keyword Research
When placing a video on a website, it is important to do keyword research related to this video. These keywords must be in the meta tag for the video.
3. Use Videos to Drive Traffic
While using video streaming sites such as YouTube and Vimeo, companies can drive traffic back to their website. Ensure you have URLs and names for your website within the description of a YouTube video. You will help expose a new audience to your company through these videos.
4. Creating Videos to Earn Links
By having the URL to your company website and blog on your YouTube or Vimeo channel information page – or within the description of a video – you are earning qualified referral traffic.
Video content on your site will also help with link-building strategies. When you have unique video content that is shareable, site owners and bloggers will want to link to your site.
5. Effectively Using Teasers
One method of driving traffic to your site is by posting teasers to your videos on social media channels. You can use Facebook, Twitter, Instagram and YouTube for this purpose. A snippet of your video is on those channels, while the audience must visit the link to your site if they want to see the full version!
6. Include Video Transcripts
Boosting SEO through video is helped when you include transcripts of the videos you are posting onto your site. These transcripts are not only helpful to viewers, but they will help the finability of your page and makes your site even more relevant to search requests for similar keywords.
7. Optimize Videos
Google cares a lot about the user experience on a site when determining rankings. If pages load slowly, it has a negative impact on your site. Ensure your videos are optimized to load quickly on both computers and smartphones.
If your business is hoping to utilize SEO video content marketing, Foundation Digital Media can help. We are one of the top video production companies in the DC area. Our video production services are ideal for businesses of all sizes and types. We also provide web video and editing services.