Creative Video Marketing Stats Every Brand Should Know
Creative video marketing has proven to be a highly effective and powerful digital strategy for growing your brand. Due to the significant rise in mobile usage, more consumers are interacting with videos today than ever before. Consequently, it’s vital that video remains an active tool towards increasing brand awareness and expanding your reach online.
Actually, creative video marketinghave an amazing way of drawing people into your brand that yields engagement like click-throughs, shares, leads, traffic generation and sales. It’s one of the best tactics to moving your audience to action while helping you achieve your bottom-line. But don’t take our word for it! We’ve gathered five compelling statistics that proves the effectiveness of incorporating creative video marketing into your inbound plan.
#1 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
This is huge. Videos not only generate more shares on social media, it has the power to reach and influence a larger audience versus text or image posts. You’re dramatically improving brand exposure by implementing a solid video strategy on your social networks.
Social Media Today also reveals that people spend 3 times longer watching live video opposed to those prerecorded. Therefore, using a mix of videos coupled with live-streaming tools like Facebook Live and Instagram Stories will position you to attract more eyeballs to your content.
#2 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)
One of the top goals businesses have for their creative video marketing is generating traffic. The more quality visitors you have reviewing your pages, the more opportunities you create for leads and sales generation.
Compelling videos with a strong call to action attracts users to your website. You see, videos build trust and highlights your expertise on a given topic. When you deliver remarkable value to your audience, people want to discover more about you. Your creative video marketing is a solid solution to sharing your brand’s story, showcasing your knowledge, and driving more traffic to your sites.
#3 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
Growing your subscriber list is the lifeblood of your business. Leads that are nurtured through your email marketing result in sales and loyal fans. Since landing pages are essential tools for any inbound strategy, optimizing them with video enhances your efforts for favorable outcomes. And it doesn’t stop at lead conversions. Hubspot shares that using video in email leads to a whopping 200-300% increase in click-through rates! So you’ll bolster your lead generation and email engagement by leveraging video marketing.
#4 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)
Simply put, videos move people to action. They’re incredibly effective for product demonstrations and allowing people to see how your product works. Viewers understand the benefits and features well as if they were actually experiencing it. As a result, they’re much more likely to make a buying decision. Product demonstration videos, customer testimonials, and tutorials are all valuable assets for boosting sales in your digital marketing.
#5 67% of marketers found video marketing somewhat successful (Source: Digital Information World)
Creative video marketing successfully helps you grow your business and foster genuine relationships with your audience like no other tool in the market. It humanizes your brand and makes you relatable…key ingredients to building the know, like and trust factor with prospects. When leveraged consistently, you’ll set a solid foundation for long-term growth in your business.
Implementing creative video marketing will have a profound impact on your digital strategy. It will position you to increase brand awareness, connect with your audience, boost your leads and sales, and drive traffic to your site.
Are you ready to amplify your video marketing? Leverage a professional video production team in Maryland and Washington DC to help you create stellar video content that uniquely exudes your brand image and captivates your audience.
Reach out to us here and let’s chat!