How Customer Testimonial Videos Can Benefit Your Small Business
Are you looking for new ways to market your small business with customer testimonial videos? Small business videos featuring testimonials are a great and often overlooked way to attract potential customers. Many people rely on social proof like referrals and other word of mouth recommendations before they make a purchase, especially if the item is expensive or they are a first time customer.
People are more likely to believe what someone else says about a company than a TV commercial or sponsored advertisement.
How You Can Benefit From Customer Testimonial Videos
Video Testimonials Don’t Expire
Unlike other types of traditional advertising that usually last for a limited amount of time, video testimonials don’t expire. After you partner with a video production firm in Virginia for instance, you can place the media on your website, landing page, social media pages and other marketing materials so it can consistently bring in new business. Customer testimonial videos are a great investment since it can deliver leads or customers 24/7 after it’s posted online.
Customer Testimonial Videos Make Your Brand More Relatable and Human
As a small business owner it’s important for your brand to stand out among the rest. Although you can communicate your brand through your company’s website design and content, nothing can illustrate it better than video. Testimonials can make your brand more relatable to potential customers and help create an authentic connection.
Viewers will appreciate it when they can hear previous customers explain how your business helped them solve a problem or succeed. They can also get more excited about working with you after watching someone enthusiastically praising your company in the video.
Video Testimonials Can Make Your Business Seem More Trustworthy and Credible
One of the best reasons why you should pair up with a professional video production company in DC is because it can make your business seem more trustworthy and credible. Potential customers will enjoy getting an inside look at how your company treats previous customers.
They’ll be impressed when they hear nothing but positive feedback about your company and it can help gain their trust. Customer testimonial videos can make a big impact on people who are unfamiliar with your brand and make it easier for them to say yes to your business.
Video Testimonials Can Bring In More Website Traffic
Besides building trust and credibility, customer testimonial videos can also bring in additional website traffic. More and more people prefer to watch videos than read a long blog post or other written content. Google is also starting to rank websites with videos and other media content higher up in their search engine results.
Overall, customer testimonial videos can help sway potential customers towards buying from your small business. Please contact us for more information about how you can incorporate customer testimonials and other small business videos into your marketing strategy. As one of the best video production companies in Washington, DC, we can produce striking and memorable testimonial videos that can generate results.