The Importance of Using Video on LinkedIn to Amp Up Your Marketing Strategy
Using video on LinkedIn in your marketing strategy can help increase your audience, command more attention, share your brand, boost your earnings, target the right audience, and get more traffic.
You’re missing out on a massive opportunity if you’re not using video on LinkedIn as a part of your marketing strategy. It’s a potent tool that can help you achieve your marketing goals.
Learn more about why you should use it and how to start today.
Why Use Video on LinkedIn
Reach a Wider Audience
It’s a great idea to start using video on LinkedIn if you want to reach a wider audience. Video is one of the most popular types of content on the internet, and it’s only getting more popular. LinkedIn supports videos up to 15 minutes long, which presents a great opportunity to showcase what your business can do.
You’re also more likely to increase engagement with a video post. People are drawn to videos and are more likely to watch a video than read an article or scroll through a blog post. This medium is the way to go if you want to share your story and connect with your audience on a deeper level. If you want to get people’s attention, start using video on LinkedIn.
Target the Right Audience
When you use LinkedIn video marketing, you can target the right audience for your business. After all, savvy marketers know that it’s not always about reaching more people, but reaching the right people.
LinkedIn allows you to target your videos to specific groups and demographics, allowing you to fine-tune your audience and reach the people who need a specific business or service. You can also use LinkedIn’s advanced targeting options to ensure interested people see your videos.
LinkedIn Video Marketing Tips
Here are some valuable ideas to get you started with LinkedIn video marketing:
Use the Right Video Type
Once you’ve decided to use video on LinkedIn to accelerate your marketing, you need to decide what kind of video to use. The type you choose will depend on your goals and what you want to achieve:
- Embedded Videos: An embedded video is a video that’s hosted on another site, such as YouTube or Vimeo — you can also embed a video hosted on LinkedIn on different social media sites
- Native Videos: A native video is a video that you upload directly to LinkedIn — it can be up to fifteen minutes long if uploaded from a desktop computer or ten minutes long if uploaded from the mobile app
- Video Ads: LinkedIn video ads appear in users’ feeds and can be up to thirty minutes long and target specific demographics and interests
The right video type will depend on the business vertical and audience demographic, in addition to the needs of each specific use case. For best results, study what the competition in your industry is doing, and if their videos are performing well, use their approach as a starting point.
Create Engaging Content and Keep It Short and Relevant
The biggest change you can make to your video marketing plan is to produce engaging content. Your videos should be interesting, informative, and entertaining. If your videos are boring, people will not stop scrolling.
Also, people have limited attention spans, so keeping your videos short is essential. LinkedIn recommends that videos be under two minutes long. Your videos should also be relevant to your target audience. If your videos are off-topic, no one will tune in.
Add a Call to Action
Every video should feature a call to action. A call to action is a statement that tells the viewer what you want them to do next. For example, you might want them to check out your website, sign up for your newsletter, or buy your product.
Without a call to action, a high-performing video doesn’t produce much more than a vanity metric. But by including a compelling call to action, you have the opportunity to convert every viewer into a paying customer.
Optimize Your Videos and Measure Your Results
Optimize your videos for SEO by adding keywords and phrases to your titles and descriptions. Optimizing your videos will help increase search engine rankings and get more views.
You also need to measure your results if you want to improve the performance of your videos over time. LinkedIn provides analytics that allow you to study the performance of your videos, and you can use them to track your views, engagement, and leads. This will tell you what’s working and what’s not so you can fine-tune your efforts.
LinkedIn Videos Are an Effective Marketing Tool
LinkedIn video marketing is an excellent way to reach your goals, and you’re missing out on a massive opportunity if you’re not using video as part of your LinkedIn marketing strategy.
Talk to the marketing experts at Foundation Digital Media today about having a professional team create exceptional LinkedIn videos for your business.
Serving Washington, D.C., Maryland, and beyond, our experienced pros will execute your marketing strategy flawlessly and get you the results you need to take your business to the next level.
