Increase Your E-commerce Sales with the Right Online Video Message.
In today’s business world, it is clear that video and video e-commerce is here to stay. We use them for internal training tools, content based commercials, and promotions/ contests – allowing customers to post their latest cell phone captures on company websites for prizes and notoriety. Yet with all this video floating around, the idea of using one as an effective sales tool on an e-commerce site is still an underutilized strategy.
With 64% of marketers expecting video to dominate their strategies in the near future, why would you not incorporate this powerful, effective and engaging tool into your e-commerce page?
Video E-Commerce, Watch This!
Videos have an incredible ability to create new customers by helping people better understand your products. Videos can provide information about your products and services while entertaining and engaging your audience.
So now that you understand the power of video, why not use it on your e-commerce page? Here’s some great reasons to do so, according to Shopify:
1. Google Loves Video
Research also shows that Google favors and prioritizes sites with video. Having that video on your e-commerce page not only increases the possibility for sales, but helps elevate your SEO.
2. Video E-Commerce Is More Sharable & Clickable
Studies show that people are more likely to share videos than text pages.
3. Video E-Commerce Captivates
Watching a video takes little effort compared with reading long product descriptions and posts. Video allows you to engage an audience that may dismiss the information you would otherwise convey through text.
Don’t Forget Your Call To Action
A Call To Action is an imperative element to your e-commerce video. It’s you company’s virtual “closer,” asking the customer to try out that new product or contact you for a free consultation. Neglecting the CTA is missing your opportunity to tell your viewers exactly what you’d like them to do next.
“The point is not to get good at video, the point is to get good at video that drives business.”
Size Matters, At Least With Your CTA
You want your Call To Action to have a dramatic impact on your audience. Therefore, bigger is better when it comes to images, text, and graphics. A large “See the product in action!” as opposed to a small one could have a big impact on your view rate.
Make it big – large enough to attract the attention of your customers and easily read, thus making it a more effective marketing tool for your business. Other factors include choosing attention-grabbing colors and images.
Mixing in animation or text with your CTA is a great choice. Additionally, consider asking your production company to give you a few options and then test them out. Learning what is the most effective with your target audience is a great way to increase your bottom line. Finally don’t forget to have some fun with it. Videos are a powerful marketing tool, but they don’t need to be boring.
Meet Your New Salesperson – Content Video
Let Foundation Digital Media help you create compelling videos for your e-commerce site. Contact us today to find out how we can help you increase online revenue with professionally created videos for your website.