Video Marketing Mistakes?
Video marketing mistakes can be very costly. Videos can be an extremely valuable tool in any content marketing strategy. There are an estimated 300 hours of video uploaded to YouTube alone every minute, demonstrating the popularity of videos in the modern digital ecosystem. While an increasing number of businesses are taking advantage of this tool, it is also extremely common for companies to make the following mistakes.
Forgetting A Call To Action
It is common for many businesses new to video to make video marketing mistakes. Think about a call to action. If people do not know what they are supposed to do after they watch a video, they most likely will not do much of anything.
A call to action might encourage people to complete a range of actions. For example, if the video introduces people to a particular product or service, then a strong call to action might invite them to read articles or watch more videos that show how that product or service can be used to improve the customer’s business. Whenever you create a piece of content, including a video, you should have a definitive purpose in mind for the content. Use this intended purpose to guide the development of your call to action.
Making The Video Too Long
Although people increasingly appreciate videos, that does not mean they have the attention span to sit down and watch a 25 minute clip. On YouTube, the ideal video length is just under 3 minutes.
Of course, many videos go longer and there are plenty that are shorter as well. The rule of thumb should be to make the video as long as is needed to communicate the message and not one second longer. No fluff, no extras– make the video helpful and engaging from the first second to the last. Up to 50 percent of viewers will keep watching a video that is 5-10 minutes long if the video holds their attention. Do not try to cram too much information into a single video. If it starts going longer than a few minutes, consider breaking the topic down into several videos in a series.
Neglecting Branding
Videos are fantastic for expanding brand reach, particularly as they can be hosted on popular 3rd party platforms and embedded on other sites. If you neglect your branding, you are losing out on this incredible opportunity. The video will then become interchangeable with any other company’s production, doing little for your business once the video is no longer on your website.
You can increase your video branding by including features such as your brand colors, a prominent logo and the company website. Videos are a valuable marketing tool that can help engage your audience and increase your brand awareness. To use this type of content successfully, however, it is important to avoid these common yet damaging mistakes.
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