Video Marketing Trends
This is why understanding Video Marketing Trends are essential for building online influence today. Are you aware that the majority of your potential customers spend most of their time on the internet watching videos?
Studies consistently show that consumers in every industry are watching more and more online videos each year. This increase will continue to spike as we are finding out that people prefer to learn about what you have to offer them by watching a video rather than reading text.
According to HubSpot, a leader in digital marketing in 2014, companies who are embracing visual content are attracting more readers, more leads, more customers and increasing their revenue. “85% of the US internet audience watches videos online.
The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females.” If your goal is growth for your business, it’s time to include video production in your marketing strategy. This will ensure that you are targeting the 85% of video consumers, instead of the mere 15% of people who are not viewing internet video just yet.
Benefits of Video Production
If you’re still not convinced of the video marketing trends, consider how these three benefits can help your business grow:
- Analyze what your competitors are doing. Chances are, they are incorporating video production in their marketing strategy. Videos help consumers to connect with you as a business owner. This personal connection is what captures and converts consumers in 2014, and even more so in the future. Videos “humanize” your business, allowing consumers to relate to your story, your business, and all that you have to offer them.
- In addition to telling your story or spreading the word about a new product or service, video marketing trends can be an extremely effective tool for recruiting employees. Melissa Thermidor, marketing manager at LatentView Analytics shares that, “Finding the best employees is the single-most important function of any company.” She goes on to explain that recruiting videos that feature your current employees and promote the culture of your company can be extremely influential.
- If the product of service you are offering requires any kind of explanation at all, it is mandatory to have a video on the landing page that consumers can watch quickly to better understand what you are offering. Visitors are 100 percent more likely to remain on a landing page that utilizes a video explanation of what you offer.
With this in mind, it is essential to make sure that your video producer has the experience and knowledge to get your message across effectively. At Foundation Digital Media, we help inspire corporations, small businesses and non-profits to tell their stories through compelling video production. We are a talented collective of Emmy award-winning professionals that can help you propel your business into the future.
Connect with us today for a free consultation, and together, let’s tell your story.