Video Marketing in Washington DC

March 26, 2014 | Video Marketing

Video Marketing Washington DC

Video Marketing Washington DC can be a powerful tool

Video marketing Washington DC can provide businesses with an easy way to attract and retain customer attention and increase brand awareness. In Washington DC, whether your “brand” is a political action campaign or a traditional business, understanding the ins and outs of video marketing can help you to get your message across and increase customer awareness and loyalty.

Think About Your Purpose

Before starting to create any type of video, consider your purpose. The type of video you need, its length and other factors will depend on what you want to use the video for and what message you’re hoping to send.

For example, a promotional video for a new product or service will be shorter, may be scripted and may use graphics, captions and music, while a video meant to share a live event with viewers will be longer and may be unscripted.

Keep Your Messages As Short As Possible

Youtube allows users to post videos that are up to fifteen minutes in length; you can also gain the ability to post longer videos by linking your account with your mobile phone in order to verify your identity. Theoretically, business can post videos of any length by completing the verification process, which is free.

Despite this ability, it’s best to keep videos short whenever possible. Statistics demonstrate that people are more likely to watch a video that is four minutes long or less. In fact, users can filter video searches so that they only find videos of this short duration.

It is to your advantage to keep your marketing videos short. At the same time, however, you want to make sure that you say whatever it is you need to say. Don’t be in a rush because of time constraints; speaking too quickly or leaving out key details will make you look unprofessional. In addition, if you’re sharing a speech or other live event, the video should include the entire presentation; otherwise viewers may be confused.

Another option with Video marketing Washington DC is to break up your video into several short videos in order to keep viewers’ attention. However, consider your audience carefully before taking this step.

If your audience is not technologically savvy or doesn’t have a lot of patience, breaking up your videos can be counterproductive; they may get frustrated trying to find the next part. In addition, it’s important to make sure you can break it up naturally before going this route.

Make Sure to Measure Results

Any video marketing campaign is only as good as its results. Make sure to track views, shares and conversion rates so that you can compare the results of your video marketing campaign against the campaign’s intended purposes.

If you fall short of your goals, you may need to tweak the video or how it is listed on Youtube in order to gain the attention or shares that you want.

About John Foundas

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and Owner of Foundation Digital Media.