Using Video Production for Brand Storytelling
When you attend a convention or a trade show it’s easy to see how much the organizers have relied on video production for brand storytelling. Whether the event is 50 people in a small ballroom or 1,200 people in a grand ballroom, the intent of the organizer is to motivate others on a subject or for a one-time event.
This is where using video production for brand storytelling comes in. The program leader will direct the audience’s attention to the screen at strategic times; some videos are short (even 10 seconds), while some videos last several minutes.
The longer the video, the higher the production costs will be. Therefore, the event’s organizers must carefully plan their budget, deciding which stories are most important to tell. They can also use some video clips multiple times depending on their agenda. In the end, the result is a captivating presentation that motivates the entire room.
How can you achieve similar results? We have the low-down:
1) Think About Your Audience
In this kind of event, there’s a captive audience to consume a story, but the message must be delivered in a short time. Showcasing video in this context only works if it is high-interest because attendees are coming and going from the ballroom, which is a constant distraction.
Organizations should invest in quality video content for display at important events, but they can also use other methods – such as Facebook videos – to communicate with audiences about their brand.
2) Meet Consumers Where They’re At
Some marketers may try to convince you that consumers are more likely to encounter your brand stories when they listen to the radio or watch TV. However, people now use mobile devices to view TV episodes and listen to their preferred radio stations. These may be local, national, and international in scope.
They also move between apps to regularly check their social media profiles. For example, they switch from their Netflix video content to read Facebook Messenger notifications. When users are within the Facebook app (or on the Messenger app), they can easily view your videos. If you have video content available for them to see (whether they click on your business profile or they consume a paid ad), you have the opportunity to share a brand story.
3) Embrace the Power of Video Messages
When we work on video production for brand storytelling, we typically deal with a unique set of factors. There’s the chance that we’ve used the same workers before, but we also have the setting, the content, the actors, and the props specific to your project to help us create new footage.
On the day and the time that we film your content, we create a particular mood that reflects your brand story. The more we can understand your brand and your current marketing objectives, the better content we can develop. We want to help you reach larger audiences by creating short videos and formatting them for you to share with both digital users (for desktop computers) and for mobile users (for smartphones, tablets, smartwatches, and pocket video game devices).
How We Use Video Production for Brand Storytelling
There is the energizing stage of every project when we sketch out the ideas that will become your finished video content. For example, for a Facebook ad, we may shoot enough footage to cut a 10-second video. We think that this is small enough in scope to fit many marketing budgets, even for small businesses.
Some clients find it viable to purchase one video at a time while other clients will invest in a series of videos. They are always focused on a group of marketing objectives and how their messages will resonate with a particular segment of consumers. They have mapped out their target viewers’ buying journey and determined how the video will assist or influence them.
We help with the marketing strategy if needed so that your videos will match your current needs. We are proud to be experts in bringing branding ideas to life for audiences.
For more details on using video production for brand storytelling, please contact us today.