Washington DC Videographers
Is your company using Washington DC Videographers to promote its brand? If it’s not, you’re missing out on a huge piece of the market: According to ComScore’s Video Metrix report for July, more than 190 million people watched video content online, including about 30 billion video ads.
What’s more, according to data from SEO marketing gurus MOZ, having a video on your page triples the number of inbound links compared to a page that has just text. Yet despite these encouraging statistics, only about a quarter of U.S. businesses use online video to promote their companies and their brands, and of those that do, the results are often less than ideal.
If you’ve been considering using Washington DC Videographers to promote your company, start by building the right foundation. When researching Washington DC videographers, engage them in a conversation about the following points. Gather this information for your videographer, and the end product will be as powerful and successful as possible. Searching for corporate video ideas? Follow our roadmap in four simple steps.
First: Know your audience
This may sound like marketing 101, but it’s surprising how many businesses overlook this crucial step in video production, and wind up paying the price. Knowing your audience doesn’t mean simply knowing the demographics.
It means taking the time to really understand their lifestyles, including their income, occupation, marital status, the problems they face and most importantly, the specific ways your product or service can help them. It may seem like you could attract more customers by appealing to a broader market base.
What will actually happen is your value message will wind up getting watered down, and you’ll attract far fewer customers than if you tailor your video production to a specific niche within your industry.
Second: Make an emotional connection.
A corporate video needs to tell a great story that taps into the audience’s emotions. Forget boring recitations of statistics and numbers; leave that to the sales sheet or white paper. A corporate video provides a unique platform to speak to your target audience – literally.
Look for unique angles that make a memorable impression while still reflecting your brand message. A team that specializes in corporate video production can make suggestions and help your company achieve this goal.
Third: Tell a story in pictures.
Why “tell” when you can “show”? Video marketing is all about the visual, yet many businesses make the mistake of simply relying on a narrator standing on screen and talking about a product instead of showing that product in action.
If you provide a service that’s difficult to show off, consider customer testimonials, or look for another unique angle that lets customers “see” the value of what you’re offering. Video marketing lets you convey invaluable information about your product to an audience that is paying attention, and that’s what makes it an ideal advertising medium.
Video is especially important in today’s saturated marketplace, where most people make decisions in only a few moments.
Fourth: Reflect your brand and your core beliefs.
Years ago, showing the benefits of your product or service were often enough to drive sales. But today, people want to understand why they should choose your brand over your competitor.
Consumers have been taught to expect a greater level of transparency to help them make that critical emotional connection noted earlier. That means you need to use your corporate video to market on a more personal level, revealing more about your company’s core beliefs to show customers why they should choose your brand over another.
Let’s get started…
For many people who are unfamiliar with the video production process, deciding how to get started represents the first hurdle in launching a corporate video campaign. Fortunately, hiring a Washington DC Videographers doesn’t have to be difficult.
As a leader in video production in Washington, D.C., Virginia and Maryland, we understand what it takes to make a top-quality corporate video that reflects your brand and motivates potential customers to act.
We use state-of-the-art techniques and technology to help you stand above your competitors so you can tap into the lucrative video marketplace to build your customer base. Get in touch with us today, and get a quote to get started. We have videographers in Washington, D.C., videographers in Virginia, and videographers in Maryland, ready to help your corporate video ideas come to life.