Video Marketing With Livestream And Automated Webinars
One of the best ways to utilize videos in your marketing campaigns is through LIVESTREAM or automated webinars. Webinars work very well to get your message across. There is a certain connection that is made between the presenter and the attendees when everything is live. Here are a few tips for succeeding with webinar marketing, and how you can automate the entire process so that it can be used over and over again.
What Are Automated Webinars?
Automated webinars are webinars that appear to be live but are really just replays of previous webinars or videos. Many of the big marketers out there, such as Neil Patel of Crazy Egg and Hello Bar, utilize automated webinars.
Here’s how it works: On your webinar signup page, you have a number of time slots that visitors can choose from to attend the webinar. This will change based on the day and time your page is viewed. An email with the webinar link is sent to the attendee a short time before the time that they chose. The webinar appears live to your viewers and is just as effective as actual live webinars.
Following are some additional tips to succeeding with automated webinars.
Test Your Funnel
You need to continually test your funnel and see where you can improve. How many people who sign up for your automated webinar actually attend? If you’re having a low attendance rate, you need to either change your target audience or tweak the email reminders that you send before the webinar is played.
It’s also important to take into account when people drop off from your webinar. If people consistently drop off at a specific time, you need to redo your video so that you make that part more interesting.
How to Deal With Live Chat
Of course, since the webinar is automated, you’re going to have to figure out how to deal with the live chat. The best way is to hire a customer service representative who will be live during the automated webinar to reply to live chat questions.
It’s obvious that you won’t be able to address all the questions that are asked in the chat during the webinar anyway, so make sure to prepare a list of commonly asked questions and answer them when producing your video. If your video is simply a webinar replay, then you can just replay the Q and A session that you had during your live video.
Present Limited Time Offers
One of the reasons why webinars are so effective is because they give you an opportunity to market a limited time offer. You can say, for example, that anyone who signs up within an hour of the webinar will get a 25 percent discount. You can also say that only the first 100 signups will get that discount.
Limited time offers create urgency and have a great conversion rate; nobody wants to lose out on a good deal (especially if someone else will get it just because they were quicker).
This works just as well with automated webinars. Create a special link or coupon that people can use to get the discount. It will have the same effect as a real limited-time offer, even though the link will be live all year round.
Automate Follow Up Emails
After your webinar, follow up with automated emails. These can be opportunities to watch the webinar “replay,” or just additional promotions of your limited time offer.
A great way to increase the views of your webinar is by sending replay links and saying that they’re only guaranteed to be up for a few more days.
Of course, the foundation of any automated webinar is a great video. For all of your video production needs, just contact us.