Corporate Videos Washington DC
Corporate Videos are an incredible asset for any marketing campaign. It is estimated that videos help to increase people’s understanding of a company’s products or services by as much as 74 percent. They are also very popular– every day an estimated 100 million Internet users watch an online video. For companies looking to tap into this incredible potential, however, deciding where to post the video can be a challenge. YouTube, as well as the company site, both offer benefits and drawbacks that should be carefully considered.
The differences between YouTube and the company website
When a company posts a video to YouTube, they will immediately notice an enormous benefit: the sheer number of people who will be able to see the video. YouTube is one of the highest ranked websites in the world, which means that when people search for video-related topics, applicable YouTube videos easily show up at the top of the list. YouTube also has millions of people who use the platform itself to search for videos related to topics that hold their interest.
Thanks to the incredible reputation of YouTube, it is also one of the few websites left that still displays rich video snippets when the site comes up in search engine result pages. In 2014, Google updated their algorithm to restrict which websites would display the snippets– which is the little video screen that shows up next to the search result. This was intended to make it so only reputable sites would attract the attention for which the snippets are known. When a company uploads a video to YouTube, they can take advantage of these rich video snippets, further increasing their traffic. The increased traffic can build brand reach and reputation as a leader within the industry.
Unfortunately, when corporate videos are posted to YouTube, they do not bring as much traffic to the company website. Less than 1 percent of the traffic that views a corporate video on YouTube generally clicks through to the company website.
Making the decision about where to post a particular video
The decision about where to post a video should come down to two key criteria:
1. What is the goal for the corporate video?
2. Can the video stand on its own?
A corporate video that is intended to directly sell a product or introduce a company will likely perform best on the company website. These types of videos generally do not perform well on a third party site like YouTube given that they are intended to be viewed within the context of the brand. On the other hand, an instructional video that is intended for the top of the sales funnel and has a primary goal of expanding the brand reach will likely perform well on YouTube. No matter where the video is posted, ensuring the video is the highest quality will help enhance performance.
Corporate videos provide a fantastic platform for engaging with audiences and building a more personal connection. Giving consumers an opportunity to see and hear from company representatives in a well-made corporate video helps to build the relationship and encourage conversions. Those debating about the best platform for their video should carefully consider the above criteria to make a decision about where this particular video will perform best.
If you’d like to learn more please don’t hesitate to contact us. Our consultations and proposals are always complimentary.