Using A DC Video Production Company For Your Business
In the Washington Area using a DC video production company has become increasingly prevalent in the world of digital marketing and there are a bevy of reasons as to why this has happened. Businesses with large online presences are now well aware of the power that a DC video production company has and are taking advantage of their many benefits. In you are brand new to the concept of using video for marketing purpose, take a look at the five big things that happen when you start implementing video production and marketing into your business and your branding efforts.
You Foster Trust With DC Video Production Company
Video is a means of communication, but it comes with certain unique qualities that allows for more trust building than other means of communication would. You can use video content to provide your online following and target audience with a behind-the-scenes look at your business. With video, you can show them what is behind the brand. And when you provide your target audience with the inside scoop, you are building trust, making them more susceptible to choosing you over your competition.
Video is Engaging Even the Laziest Consumers
Think about the last time your preferred reading a 1,200 word article to a 90 second video. Why is that? Because watching a video requires less effort while simultaneously engaging you more that written content would. That added benefit is that you can fit in the same amount of information that was in that 1,200 world article into that 90 second video. You can get your message out there to even the laziest consumer because all they have to do is lie on their bed, hold their phone to their face, and watch your video.
Video is Well-Received by Mobile Users
Speaking of phones, for the first time in history, the majority of people are now tethered to their mobile devices almost all of the time. Whenever someone a has a spare moment, they’re probably on their phone, scrolling through their Facebook news feed and seeing what pop up? Videos. Lots and lots of videos. And they watch them because they are right there in front of their eyes.
Video is a Way to Explain Anything You Want
Video has become one of the most effective ways to convey new information. You can explain literally anything through the medium of video these days. Plenty of people are seeking information and watching informative videos simply because they pop up on various social media platforms. You can use video to create a tutorial, talk about your brand, and share inspirational or important news. There is no limit to how you can use video and discuss any topic you want.
You Can Expand Your Social Reach
One of the beautiful outcomes of the marriage between social media and video content is that your video can potentially be viewed by millions of different people. And although in most cases you probably won’t get millions of hits for several different videos that you put out, your videos will still be seen by a significantly higher number of people thanks to social media. When you produce high quality video content with a DC video production company, you can then display it across multiple social media platforms like Facebook and YouTube in addition to your own website or blog. Additionally, when you upload video content to social media and your followers see it, they are then able to share that video should they feel compelled to do so. But that’s the key: creating video content that is intriguing enough to compel your followers to share it with their friends and followers.
Interested in learning more about the benefits of video production and marketing for your business? Don’t hesitate to contact us today!