Small Business Video Explained
If you could capture the essence of your small business video, what would it look like? If you could tell the story of your company in moments, what would you share? We are in the business of helping entrepreneurs like yourself produce small business video to reflect your essence. This could be in the voice of your 2-year-old golden retriever or snippets of employees describing your local pizza delivery model. Whatever it might look like, our production team is committed to making your company’s essence come to life!
Get Fancy or Keep It Simple
Remember, a small business video places you in the role of storyteller. While you may not consider this to be a strongpoint, there’s a message worth telling to your audience. Why else would you be reading our blog? We have a creative process that can help you identify the purpose for your first video. We can help you brainstorm the types of images, music, and dialogue that will help the message come to life. You may have your doubts about your company needing enough video footage to make it worth hiring a production team, but don’t worry about that. This really depends on how many pieces of video you will need and for how many months or years you are projecting your video needs.
It could be that you will need different kinds of professionally developed video footage for specific marketing needs. For example, you might need a 3-minute video message to new hires to include in a PowerPoint, a spotlight video of 30-seconds for the digital and mobile sites, and a 5-second video that pops up on your app. You might develop short video ads for different web and mobile sites where you purchase spots.
Take a Seamless Approach
Video production is affordable for small businesses who can match the creative costs to specific marketing objectives. Small business video production may not be a worthwhile investment for a whimsical project. You could sketch out your video concepts and then meet with a production team only to discover that video isn’t what you need. Sit down and think about why video is the best way to reach your target audience and how long the entire project should be (perhaps in seconds or minutes).
Trust Us to Bring Your Story to Life
We are fascinated with what makes each company develop into an organization and then begin to capture its share of the market. Talking with the business owner like you is often where we begin. As we begin to meet with your employees, customers, business partners, and suppliers, sometimes our understanding of your company evolves. We get a more complete picture of what makes your company tick. Every perspective challenges us to make our video story better, and that’s why we bring it back to you (or the person on your staff that you trust to head up the project) for feedback. Our perennial goal is to make you happy so that you will give us your business in the future.
Plan in Advance
If you have a pressing need for video content, we recommend that you plan your project well in advance of the deadline. It can be challenging to arrange a video shooting schedule that fits your availability and ours, especially if our crew will travel to different locations to obtain quality footage. We want to give enough time to our staff to complete the creative process and ensure that your video content is edited to your satisfaction.
Before you choose any other company to develop your small business video footage, consider what you will achieve through this project. We will work with you to create a video production budget and a technical schedule that fits your needs. For more details, please contact us today.