Its all about video trends! Did you know that YouTube has over 1 billion users worldwide? It’s no wonder that this is an online space that people want to get familiar with and use.
What’s your video marketing strategy for 2019? Make sure it’s flexible enough to adapt to new video trends. Keep reading to learn about the 4 video trends that will dominate this year.
4 Video Trends That Will Dominate 2019
There has been an explosion of creativity in the world of video trends. It’s something that businesses, marketers, and salespeople have adapted because video is dominating the market. YouTube is exploding so quickly that people are watching over 1 billion hours of videos every single day.
Video isn’t going anywhere and video trends are evolving as people demand more. There have been more expectations, new gear, and new formats lately. Videos are becoming more popular for businesses as well because they’re boosting conversion and making their customers happy.
1. Video Trends: Higher Resolution
Over the last few decades, camera and smartphone resolutions have increased. The most recent trend is moving from 1080p resolution to 4K resolution. In 2019 4K resolution is in demand because of the lack of things to watch in 4K.
4K camera resolution is still an overkill for most of the videos watched today but it’s smart to have a camera that can shoot in 4K. This will ensure that you’re ahead of the game when it suddenly makes the switch to 4K from 1080P.
2. 1:1 Video Approach
This trend is being used to follow up on a customers inquiry, to deliver support, to say thank you, and to offer content. Using a 1:1 approach is giving customers a more personal experience which marketers are quickly discovering its popularity.
Instead of replying with an email a short 1:1 video is being sent. This retains a customer longer than reading a long email plus ensures that the view retains more information than just reading about it.
3. 360-Degree Video
More industries are adopting virtual reality and changing how video is being produced and watched. Viewers are able to have an interactive experience with the video by controlling their perspective on what and how they watch the video.
4. Going Live
Live streaming is growing in every platform and viewers are adapting to it because of the more personal and real connection they feel. Live video encourages the audience to engage more and it also retains viewers longer than a video that’s pre-recorded, edited, and then uploaded.
Live video is also increasing in popularity because of how real it is and how easily bloopers can be seen or can sporadically happen.
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Video is Everywhere
Yes, video is everywhere. People around the world are watching, creating and craving more. There are no signs of video slowing down for 2019.
Video will continue to grow and video trends will continue to evolve. If you’re in business and are not using video yet don’t miss out on the huge market because this is how most people are choosing who they’re doing business with.
Are you new to the video world and are looking for help on your next project from someone with experience? Contact us today. We’d love to answer your questions.
