6 Reasons to Add Custom Videos to Your Website
With the sheer volume of websites on the internet today, you want to do something that will set you apart from your competitors. One way to ensure that customers return to your page over the local competition is to add custom videos to your website. This is a unique way for customers to engage with your brand and to begin forming a connection to your goods and services.
If you are contemplating what it would mean to add brand-specific content to your website, here are a few compelling reasons to invest in custom videos.
1. Creating a Connection
One of the most important reasons that you should add custom videos to your website is to begin fostering an important connection with your audience. Of all of the reasons modern companies are turning to video, this is one of the most important. Clients and customers will feel that businesses that put a face and a story to their brand are more genuine.
It creates a level of trust that you can leverage to sell more products or services. This makes new video content a worthwhile investment of your time and resources.
2. Increased Interest
If you have been keeping up with the trends in video production, you likely have already noticed how they can impact your business. More customers than ever before are willing to watch the videos in front of them. As their desire to consume content increases, you need to keep up or risk being written off as irrelevant.
Custom videos give your clients a reason to return to your site again and again, where they can fully engage with your brand.
3. Optimize for Search Engines
Search engine optimization (SEO) isn’t just for blog posts. You can also optimize your new videos to show up in the search results. Add your keywords for each video in the title, tags, and overall description to ensure that Google can rank your new content.
Not to mention, search engines love it when websites are constantly adding fresh new content. This signals to them that the brand is staying up-to-date and relevant to their audience. Adding a series of custom videos can give you a small spike in search engine traffic, especially if you can couple it with SEO in the description.
Let’s face it: a video is more entertaining than reading a lengthy blog article, no matter how well written it may be. Customers are more likely to tune into your website regularly if they know that the content found there will fully engage them. Videos are an entertaining way for them to veg out and relax while still interacting with your brand.
It’s a lot easier to watch a three-minute video than it is to read three pages of text. Keep videos short and to the point so that your visitors won’t mind watching them from beginning to end.
5. Share Your Brand
Not to mention, videos allow you to share your brand’s style and culture. If you advertise that you are a fun and modern company, custom videos allow you to share that in real-time. This is more effective than a simple biography of your top staff listed on the website’s “about us” page. Instead, customers can see who they will be interacting with during their time at your business.
6. Moving Along the Sales Funnel
Custom videos are on your website for more than just entertainment. They are also an excellent tool to drive customers through your sales funnel. At the top of the funnel, you can create brand-new content explaining your product, educating customers, and sharing brand awareness.
Later levels toward the middle of the funnel may be even more effective. Here, you can share content like:
- Frequently asked questions
- Showcases of company culture
- Reviews and testimonials
With each subsequent custom video on your website, you are walking customers one step closer to making a purchase or signing up for your services. This reason alone can help boost your bottom line and make your investment in custom videos worthwhile.
Get Professional Video Production
There is no denying that custom videos on your website can have a powerful effect on driving sales and reaching more customers. If you are ready to invest in this upgrade for your website, then you need to contact Foundation Digital Media for help with your marketing materials. We help businesses in the Washington, D.C., and Maryland areas to produce custom videos for any business. Give us a call today to learn more about how we can tailor your video content to your brand!