5 B2B DC Video Producers Tips that Will Make Your Next Video a Success
If you’ve been paying attention to the trends in video production, you’ve probably seen the rise of DC video producers and a focus on B2B video marketing over the course of the last few years. Video marketing has become the premier way to connect with your audience, explain your products, and foster an ongoing relationship with your ideal prospects. However, with so many companies vying for attention through video marketing, it takes some effort to stand out. Throwing music over a powerpoint presentation and expecting to see the results is not going to cut it.
DC Video Producers
If you want to catch the attention of your ideal client, you need to speak directly to them. Working with professional DC video producers can give you a distinct advantage. If, even for a moment, your ideal clients feel like your product is meant for another type of business, you risk losing them completely. By ensuring that all of your language within your videos is directed toward your best possible clients, you increase the chances of being able to bring them into the fold.
Try To Be Humorus When Appropriate
People like to laugh. Getting a chuckle out of prospect that watches your video can mean the difference between a captured lead and a missed opportunity. Although injecting humor doesn’t always make sense – many of your prospects probably interact with many videos throughout the course of any given month, and only a handful of those will stick out. Know your audience, and find ways to stick out with humor where appropriate.
Appeal to Emotions Over Logic
Most of your customers will become your customers when they make an emotional connection with your business or product. Although many entrepreneurs feel like it makes the most sense to show how their product will logically help their audience, they are missing the crucial elements that actually lead to sales. Don’t focus on the fact that your product will make things easier for your customers – focus on how your product will alleviate the frustration that they feel from their current products or lack thereof.
Professionalism Matters
Professionalism plays a huge role when it comes to B2B video marketing and DC video producers. Companies that produce low production value videos are not going to be able to capture the attention of their audiences. Many agencies including web design companies attempt to produce video internally. Typically they outsource to less qualified video personnel and add a rather lagre mark up. Not good…Instead, look for quality over quantity. Publish less video with a higher production value if it falls within your budget. Companies that look like they have spent the bare minimum on a video are not going to convey success to their prospects.
Clear Call to Action
If your project is produced by professional DC video producers there’s a good chance your viewer will stay to the end of your video. That’s just the nature of the internet and video marketing in general. Good stories attract viewership. Those viewers that are most interested in your product and services are the one most likely to buy. At the end of the video, include a strong, clear call to action that gives them very clear instructions on the next steps that they should take. Keep things simple. Don’t ask them to email you. Ask them to click a button, or enter their email address into a form.
Investing in professional DC video producers and video marketing may very well be the best marketing dollars that a company can spend, but only when the videos are produced using proven strategies and with care. If you would like to learn more about how Foundation Digital Media can help your company use B2B video marketing to reach new prospects and grow your revenue, contact us to schedule your initial consultation with our video marketing experts. We’ll custom craft video marketing campaigns that position your company as an industry leader.
