3 Ways Construction Video Production Help Your Company Grow
If you manage a construction business in the Washington DC region, it’s important for people in the community to know how your company can benefit them, so you have steady work lined up for you and your employees. One thing you can do to get the attention of potential customers is to use construction video production. You can use professional videos on your website, social media, for commercials, and elsewhere to promote your company and bring in customers. Here are 3 ways construction videos can help your construction company grow.
1.) Construction videos show the good results of your work.
Using construction video to show before and after shots, such as with remodels, can have a big impact on a viewer. In general, many individuals enjoy watching television channels that feature home improvement and remodel stories. Therefore, doing a brief video segment displaying real results of your work is a great way to bring attention to the fact that your company can make improvements in the community.
People may drive by one of your vehicles with your logo on the side, or see your advertisement in the paper. These can be very effective ways to familiarize them with your name. However, when people view your videos, this will allow your business to come to life in front of their eyes. You won’t just be a name they’ve heard of; they’ll see examples of your accomplishments.
2.) Construction video can attract the attention of business owners.
By utilizing construction video, you may be able to bring in not only residential customers, but those with commercial buildings as well. Many businesses can benefit from customized building or renovations, as the layout of their buildings can directly affect how efficient their business is.
You can use videos to display examples of real commercial projects you’ve done. Additionally, you could briefly interview owners or managers of buildings you’ve built or renovated, so they can share their story about how your construction company positively impacted their business. Perhaps it made them more productive, organized, and/or gave them a more professional appearance. These successful testimonials can help other business owners realize if their current setup isn’t ideal, and direct them to you when their buildings are in need of improvements.
3.) Construction videos will help people trust your business.
Advertising your business is important, but you also need to choose methods that will help customers trust you. Some individuals are leery of hiring contractors they haven’t dealt with before because of bad experiences, either personally or incidents they’ve heard about from acquaintances. If you use video to market your construction business, this adds to your credibility and shows you are professional. Although there may be multiple construction businesses in your area, you can make your company stand out by using construction video production, as it’s likely some of your competition doesn’t.
In your construction video, you can briefly highlight some information about your company. This can include how long you’ve been in the business and the variety of projects you’ve finished. Also, if you use high-end building materials, you’ll want to mention this, as it’s quite likely not all of the construction companies in your area will use the same quality. You can also use testimonials of customers explaining why they are happy they came to you and/or how you saved them money.
These are just some of the ways construction videos can help your company grow. At Foundation Digital Media, we have helped a variety of businesses make the most of their marketing. We can expertly use professional video production to effectively market and grow your construction company. Please contact us, and we will be happy to produce quality video for you specific to your business.
