3 Lessons You Can Learn from the Best Explainer Videos

An explainer video can help a prospective client learn more about your product or service and can play a key role in your overall marketing strategy. While the videos are short, the preparation into them is anything but simple.

Similar to an elevator pitch, you will need to be able to distill your entire company into a short video script. Below we’ll discuss what goes into some of the best explainer videos.

Lessons from the Best Explainer Videos

Below are a few key points when creating an explainer video. If you’re looking to add video to your marketing mix, these tips can help you get started.

Compelling Scripts

The most important factor in creating a compelling explainer video is the script. It is the substance that will draw your reader in, keep them engaged, and ultimately compel them to take action. When writing a script, you’ll see a lot of similarities to principles found in writing good copy.

In fact, it’s even more important to use basic copywriting principles. You’ll want to focus on what problems you solve for your prospective clients and present them in a short, compelling way. While this explainer video should explain what you do, you need to frame it in a way that solves a prospective clients biggest pain points.

Understand who exactly you’re making this explainer video for, what their problems are, and what your service or product does for them.

Keeping it Short and Simple

Most explainer videos should never be more than a few minutes long. You should use simple, grade school language when creating the script. If your product or service is relatively technical, you need to boil it down using metaphors or similes to simplify it for your prospects. Whiteboard animations are great for this. Present things simply and even playfully.

You might be tempted to add a lot of information for background, but that can be accomplished using other types of media, or even separate videos. The same goes with how you shoot the video. A white background or an office can make a world’s difference.

Small props can add the right amount of “texture” to a background without being too distracting. A single light can create beautiful lighting for a video. The key is to simplify everything as much as you can, from the script, the lighting, and the background.

Use Different Approaches like Animation, Voice Actors  Professional Crews

You might have the most compelling script in the world, but if it’s shot in a poorly lit environment with scratchy audio, or in a bland style it won’t matter what your script says. Think of this video as an investment. It is an asset that will showcase you and your company. Use professional video production companies or specialists. It matters..

Explainer Videos Don’t Have to be Complicated

With the above tips, you’re well on your way to creating the best explainer videos.If you’re interested in learning more marketing strategies, check out more articles on our blog.