Perfect Website Video Headers For Your Website

Without website video headers a site can be bland. Generic websites have a purpose, especially for startups or individuals who want a basis for promoting content. But a generic website is also boring because it is the type of site that people see many times a day. 

When someone arrives on your site, you want to stand out from the crowd. You want to excite the site visitor with website video headers, as it will encourage them to explore the site and come back again!

But how can you get someone excited about your website? Website video headers are a fantastic way to introduce interactive content to the home page.

Tell a Story

If you have chosen to add website video headers, take the right steps. There is no point in making a site visitor wait for a video to load if it is some generic content that has them frantically pressing the pause button.

Website video headers should tell a story. For instance, it could be a heartfelt message from the company’s CEO, introducing site visitors to the company, its mission, and its most prominent products.

When your company is introducing a major product, having the video header to your site represent an unveiling of the product can be helpful. For instance, an electronics company could have their latest laptop, tablet, smartphone or another gadget as part of the video header.

Cutting Edge Simplicity

The beauty of website video headers is the simplicity they promote. While it is a cutting-edge design decision to put a video on the homepage, it also leads to a sleek website design. 

For instance, the site could have the menu on the top or bottom of the site, along with a small company logo. And the rest of the home page is taken up by the video. It is a simple, sleek design that still looks refreshing and modern.

And having a website video header is not only a good idea for aesthetic purposes. Many marketing experts believe that it can give you an up to 138% conversion boost compared to regular backgrounds.

Inform and Impress

Businesses that want to convey a sense of professionalism, good customer support and integrity can do so using a video on the home page. Businesses could use a scene of their staff working with each other or helping a customer. 

If the business is a series of fitness centers, a video of people exercising and mingling at one of their locations is a wonderful way to promote the business. A restaurant could have footage from a busy night, with servers moving around and people enjoying their food.

Only Use Videos for a Purpose

Having a video as the background on your homepage is a revolutionary idea with a lot of upsides. But having videos for the sake of it is not a good idea either. For instance, an auto playing video on a product page just takes the viewer’s attention away from the content they clicked on the page to read.

Having a great video background on your homepage is the perfect way to introduce people to your site and company. But videos should always be used sparingly and with a purpose, or they can distract from all the other information contained on your site!

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]