How Should You Display Your Employee Culture?

What’s the best way to display your employee culture? Video! We work with different kinds of brands in our video production work, including major manufacturers and distributors of food and beverages to small business owners who service clientele within the DC, Virginia, and Maryland areas. Each opportunity to create a corporate video project brings us into direct contact with the people who constitute the lifeblood of their company. However, the people who work behind the scenes are often different than the ones who represent the company at public events.

We can use expert video production techniques to share insights with target consumers about a company, including front-facing employees and behind-the-scenes employees. The approach that we will take really depends on the objectives that the company’s leadership establishes for a particular video project.

The Budweiser Example

Sometimes, video production is particularly challenging and exciting when we get to film live as employees go about interacting with the public. If you’ve ever been to a popular nightclub in your city’s downtown hub, you might encounter a group of Budweiser cadres passing out free Bud Light, blue buckets, beer T-shirts, and flimsy baseball caps. They typically try to hit as many bars in a nightlife district as they can, but adults having a good time at a particular establishment shouldn’t expect them to stay for long. These cadres work quickly under the organization of someone from corporate headquarters in St. Louis, and they are on to the next location within 30 to 40 minutes.

At a recent encounter, our blogger met Bud Light people from different corporate and local positions who were expected to mingle with the locals and promote the brand. Some of them had traveled from Missouri, while others worked in the local distributor facility or directly merchandised Bud beverages in retail stores. These cadres are the face of the company in every community, but their brief interactions with locals are infrequent. However, the experience could leave an impression on potential future employees who might consider working for Budweiser or exploring a career in a similar company.

For example, there was a comic dressed in a Shakespearean town crier costume bearing the Bud Light logo. He found the gig after delivering a singing telegram to a Budweiser location.

Finding Your Next Employees With Foundation Digital Media

We believe video production is something that captures the true essence of an employee culture. This changes as the employees come and go from the firm and as its business processes evolve to fit the consumer market. One corporate video, for example, that we produced for a company at last year’s retreat may not fit its present needs. Large companies typically source new videography to keep their employees informed about the happenings within their vast organization. We find that videography is an easy way to create messages that facilitate employee onboarding.


Let us help you create videos that encourage people to apply to your firm, especially if they find one of your job openings on social media. We also help clients create videos that help people understand the principal aspects of the employee culture (such as the customer service philosophy or the ways employees are organized into work teams with joint accountability).

A video project that represents the vitality of employees is something you can plan, especially to coincide with a popular local, regional, or national event. However, there’s a certain kind of creative magic that only gets captured on film for which we cannot plan because it happens organically as principals and bystanders go about their day. It’s hard to convey in words, but this is the amazing part of videography that keeps us in business. For more details, please contact us today!

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]