The Video Production Industry…
has become a hot field. Technology moves forward and more companies are realizing the potential that corporate video production industry has. The technology field generally makes you think of computers, televisions, and future technologies such as a car that drives on its own; however, video production advances just as quickly. The resolution in which we can record has increased significantly, the software we use has become more intuitive, and every aspect of video production and video editing has taken a huge step forward in recent years. So what does the future of video production hold for us? What does this mean for your company?
Future Video Production Industry Technologies
In order to keep up with the current trends, we have to look at related fields, such as the TV field, computer field, and even the Web. Arguably the most important and dominant technological advancement is the Internet. Everyone does everything online and the ability to place your videos online for the world to see is vital. Of course, we’ll always have our cameras physically in our hands and the video still has to be shot in person, but where the video goes from there is completely changing. We used to make videos and play them at events, for customers to see, or even as advertisements/commercials in the theaters or on TV. Now, we seem to be leaning towards the Internet as our primary source of recognition.
Web + Camera = ?
Coming with the Web are technologies to make this transfer from our physical everyday reality to the virtual Web comes Sony’s QX10 and QX100. If you haven’t heard of these yet, they are cameras that do not show up on the camera’s screen because it doesn’t have one. Instead, it connects to an app on your smartphone. From here you can send it, upload it to a server, or even post it on Facebook. Having your videos and photos up on the Internet gives you the convenience of never having to worry about losing it. You will always have a digital copy of the film ready at a moment’s notice.
4K Capable Devices
4K is the hottest trend in the television industry right now. To top that off, monitors are 4K capable now and many of the video cards in the computers are 4K-ready or nearly 4K-ready. Soon, all of the monitors, TVs, and even projectors will be expected to display the highest quality of video possible. To accommodate, our video recording equipment has to be as up-to-date as possible. Video cameras such as the Sony FDR-AX1, Sony fs700, and the Canon EOS C500 are now available to record in 4K quality. As a company, this means you will have crystal clear videos that will grab the attention of viewers and keep them watching.
The Smaller the Better
Both photo and video cameras are leaning towards smaller sizes. It can be difficult to get the perfect shot, and part of that is the space requirement we have to work with…especially when shooting indoors. The smaller the camera, the easier it is to maneuver and carry. This can give us access to shots that normally took extensive amounts of time. As a camera operator, this can make your life much easier. With smaller cameras, we can make videos faster and more efficiently than we ever have before. This can possibly speed up the recording process without taking away from the quality of the video.
Larger Screens
The monitors, TVs, and projectors will be 4K, but on top of that the screens will be larger. Since the beginning of computer monitors we’ve seen larger and larger screens. Actually, some monitors are larger than the TV you use right now. 50” monitors and larger are available for purchase. The same is seen with mobile devices. We started off with small screens, and then increased their size. Now we have giant tablets with 17”+ screen sizes and smartphone sizes are just getting larger. As with the addition of widescreen TVs and monitors, we will adjust to larger screens all around. The viewing quality of the video is becoming the most demanded aspect of all in terms of technology.
Predictions
The future holds HD video quality for videos and still photos alike. What’s next for the video production industry? Pushing the quality of videos will always happen, but it would not be at all surprising to find the audio quality and overall clarity of audio to advance further as well. Although we don’t often think of it, audio can make or break a video and editing it to be in sync with the video is just as important. It would be nice to find a technology that makes synchronizing audio and video easier if not automated and accurate. Surround sound has been around for long enough that the next push forward is on the horizon.
Conclusion
The future of video production industry is moving towards the highest quality video we can possibly make. The videos will be found in 4K quality and it would not be surprising to see us advance past 4K to even larger resolutions. This HD quality will influence the videographer’s style of editing and shooting to never miss a beat. All of this beautiful HD film is going to be easier to shoot with smaller, lighter cameras that will be posted to the Web for all to see. It will also significantly reduce the chance to lose your video in an accident: videos will always be online waiting for you to re-download them. Lastly, the viewer will have larger and higher quality screens to watch these videos on. Need more? Contact Us, we’d love to be apart of your next project.
