Reaching Your Patients with Healthcare Business Videos
When it comes to healthcare, choosing your provider is an incredibly personal decision. The choice in doctors, facilities, and service policies matters to each individual customer. Each of your potential clients has their own concerns about what they need in a healthcare provider and the best way to help them choose is with friendly transparency. Informative and promotional Healthcare Business Videos can act like a window between leads looking for your services and new patients who are happy to be part of your healthcare community.
Fears about Healthcare
A recognizably large percentage of people are afraid of visiting the doctor even if their personal experiences with doctors have always been good. By introducing yourself with a Healthcare Business Video, you can familiarize nervous clients with you and your services before they ever pick up the phone or make an appointment.
Meeting the Doctors
A large part of any new healthcare service is meeting the people who will be the stewards of your health. Whether you are a dentist’s office or in-home care service, your clients want to know who you are before they commit to service and you can easily provide this by asking the client-facing staff including doctors, nurses, caregivers, and even the back-office organizers to sit down with the a Washington DC Videographer and introduce themselves.
This personal touch will be a breath of fresh air in a sea of snapshots and briefly written bios when trying to choose a new provider. It will give your potential clients the opportunity to choose you because they like you, your staff, and your company culture as well as your history of excellent service. Healthcare Business Videos achive all of this effectively and efficiently.
Using Your Maryland Healthcare Videos
Once you’ve filmed several great welcoming clips in the form of tours through your offices and brief interviews with your friendly staff, what do you do with them? Fill your website! This is exactly where your best content should go because it will draw in new potential leads, act as a landing page, and all together promote your services. When someone is considering a new healthcare provider, they research their options online.
Healthcare Business Videos can grab attention on your home page and your ‘about us’ page is a great place for staff interviews. You can even do an inbound marketing blog series introducing each of your service types and include a video taking potential clients through the steps to show them almost exactly what their experience will be like.
Choosing a new healthcare provider is hard and people vevote large amounts of time researching to find the most welcoming, friendly, and professional options. Video is not only a more enjoyable and personal way to learn about a healthcare provider, it also saves your clients time in figuring out who you are and if your services are right for them.
Foundation Digital Media, a video production company serving the DC area, can help you create the perfect suite of video guides and clips to attract new customers towards your services. For more information about marketing your healthcare business with video or to schedule a consultation, please contact us today!