How to Bring Your Customers In With High Quality Video
As with any form of content development, High Quality Video and encouraging engagement with your customers is the key to success. Engaged customers pay more attention to your brand and begin forming a relationship with your company.
High Quality Video provides you with several fun techniques you can use to bring your customers into your videos. By encouraging their participation, you can boost their engagement and spread your brand across the digital landscape. Here are a few ideas to help your audience members feel included.
Incorporating their social media postings into ads
Wendy’s did this very successfully when they use customers’ tweets about their new pretzel bacon cheeseburger to create love song videos. These High Quality Video features famous singers, like Nick Lachey, and customers loved seeing their own tweets appear online. The video/social media campaign was an immense success and the videos had 7.5 million Facebook views and 1.7 billion earned media impressions.
You can take advantage of this technique by incorporating quotes from customers or their postings on your social sites.
Invite your customers to participate in testimonials
New customers love having the opportunity to read reviews and testimonials from past customers. Invite a few customers to participate in the creation of a customer testimonial video. They can come down to the office and give a short review of their experience with your brand on camera. Compile several of these reviews into a High Quality Video that can be pasted across social media or on your main website.
Let the customers vote
When you design ads, you naturally work to develop campaigns that will speak to your intended customers. You pour hours into the research to make sure that you know exactly who you are speaking with and what they appreciate in a business in your industry. Sometimes, however, it takes turning to the customers themselves to know which video speaks to them the most.
Consider creating a few different High Quality Video and ads and ask people to vote on the selection that they enjoy the most. You can leave the video up for a few days and take a poll over which video best accomplishes its goal, whether it is engaging people on YouTube or explaining how to use a product or service. Customers will appreciate having their voices heard and you can be confident that the video you end up posting is the one that your customers will respond to the best.
Videos not only provide you with a fantastic opportunity to communicate with your audience and take your content marketing to a new level– it is also a fantastic way to involve your customers and help them feel more engaged with the brand. Consider using a few of these techniques to encourage customers to be active participants in your video making and start building some great new business relationships.