How to Create a Video Marketing Content Calendar

Your company stays abreast of all of the video production trends in the Maryland and Washington, D.C., areas. You and your team may be excited by the prospect of creating new content for both the employees at your company and your customers. However, you need a clear schedule and routine to help you share your new videos consistently. A content calendar is an essential tool that you need to know how to develop.

 If you are ready to tackle consistent filming, here are a few tips about creating your new video marketing content calendar.

Brainstorm Ideas and Set Goals

The first step to creating a video marketing content calendar is to determine what exactly you want to film. Have a brainstorming session with your team and come up with a list of all of the topics you want to address with your new campaign. After you have a long list of fresh ideas, you can narrow it down to your top ideas and reserve the others for future videos.

 Figure out what your goals are for your content calendar and prioritize which videos will help you achieve your goals best. Think about the topic, content, and overall message that you want your audience to take away from your marketing videos when it comes time to set goals.  

Determine Video Frequency

Some companies want to create videos weekly, while others will extend the time between filming to one month or more. The goal here is simply to be consistent with the content you are putting out into the world. No matter what frequency you set, make sure it is realistic for you to stick with it.

This is also a good time to give someone control over the process if you won’t be monitoring it on your own. Make sure to choose someone who can manage the project at each stage to ensure that it is polished and completed on time. If you don’t have anyone in your company who can manage this role, contact Foundation Digital Media to see how we can help.

Organize Your Plan

With ideas and frequency in hand, it is time to get to the nuts and bolts of setting up your video content calendar. You will need to select a calendar tool that keeps everyone on your team clear on what their roles are, when projects are due, and exactly what video you will be working on at any given time throughout the year.

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There are many calendar tools that you can use to keep track of tasks, including:

• Google Calendar
• Spreadsheet tools like Microsoft Excel or Google Sheets
• Asana
• Trello
• ClickUp

Spend some time exploring what each of these tools has to offer your team, and seek input from team members about what they are most comfortable using. There may be a small learning curve for some of these programs, but you will find that they can help your business in new, creative ways.

Figure Out Which Type of Videos You Want to Use

Now that you have the scheduling down pat for your content calendar, it is time to turn your attention to what type of videos you want to make. Determine who your target audience is, the style of video that you have the skill to shoot, and what your goal is for each piece of content.

 Knowing what type of videos you want to shoot will make the rest of your job easier, as you can begin planning specific shots and frames to include.

Allow Time for Equipment Maintenance

Don’t forget about maintaining and cleaning your equipment in between filming. Factor some space into your content calendar for a day spent tending to the maintenance of your cameras and other equipment. If you want your filming tools to last for the long haul and to save money on the cost of repairs, this is one aspect you will want to include in your content calendar.

Evaluate Content

This is also a good time to review and evaluate your video content. Keep up with your KPIs so you can determine whether your content calendar is having the desired effect. Refer back to the list of goals you created during brainstorming if you aren’t sure what you should be measuring at this stage of creation.

Enlist the Help of a Professional

You may have your content calendar fully formed, but your company needs help to create the types of videos that suit your business best. Foundation Digital Media can collaborate with you to create corporate, marketing, and training videos in the Washington, D.C., and Maryland areas. Reach out to us today to start creating your video marketing content calendar and growing your audience!