Leverage Video to Grow Your Firm

If you are serious about growing your law firm then you need to get serious about video marketing. YouTube users watch over 500 million hours of video every day!

With statistics like these, it’s not hard to see why video marketing is a must for your law firm.

You probably want to know how you can go about harnessing the power of this medium. It may not be as difficult as you think. Here are some tips for using law firm video to grow your business.

1. Showcase Your Video on Facebook

You probably already know about the power of Facebook to get your business noticed. However, if you have been focused on only doing regular posts then you are leaving money on the table. Facebook video is a growing trend that is taking off in a big way, and you should be a part of it.

Make a short video showcasing your law firm and then put it on your page, spend a few dollars advertising it. Watch as the views pile up at a relatively low cost compared to other types of advertising on Facebook.

This is because Facebook is on a quest to dominate video in the same way that YouTube has done. Take advantage of the cheap video views to grow your law firm while you can.

2. Put a Law Firm Video on Pinterest

Pinterest is one of those platforms that is often overlooked in the world of social media. You can use this to your advantage. Pinterest is primarily an image sharing platform but you can post videos on your Pinterest boards as well.

If you doubt the power of Pinterest then start paying attention to your search results on Google when you search for something. Often Pinterest is in the top ten.

Pinterest is a search engine, people go there to find all kinds of services, don’t make the mistake of ignoring this platform it drives tremendous traffic and what’s more your competitors are probably not using it.

3. Embed Videos in Your Websites

The most popular place to upload videos is YouTube and while you should focus on growing your channel, you should also embed YouTube videos on your website.

Remember that when you embed a video to your website and someone watches it YouTube still counts this as a view. If your website gets a lot of traffic you have the potential to double your views and watch time, which drives the YouTube algorithm to promote your videos even more.

4. Build Your List with Video

Building your email list should be a top priority for your business. It is often said that “the money is in the list” and that’s true. One way to grow your email list using video is to offer a freebie to your viewers that they will find valuable.

Once you have a good size list, you should send an email to them every time you post a video this will kickstart your views on YouTube.

Final Thoughts

Using a law firm video is the perfect way to attract new customers to your business. Videos have the power to build trust with an online audience and that is very important if you want people to gravitate towards your business.

The great thing about videos is that it isn’t difficult to begin using them to start driving traffic.

If you would like to get help with video production, please contact us.

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and CEO of Foundation Digital Media. For Inquiries: [email protected]