Internet Marketing Video Top 7 Ways
By now, you probably know that internet marketing video is the way of the future. While traditional marketing methods, such as print and radio are floundering to garner results, online marketing methods are increasing exponentially in popularity.
Today’s consumer is online. Connecting with them means maintaining a strong online presence by using all avenues available. With the average Internet user viewing over 186 videos a month, we can’t overlook the importance and opportunities available through the use of video marketing.
Why Use Internet Marketing Video?
Proven Video Marketing Techniques That Can Grow Your Business
Internet marketing video can be used in countless ways to market and promote your business. Videos help to personalize your business. They put a face with the name. With a seemingly endless array of options and opportunities available to today’s consumer, it is important to make your business stand out. Videos can help show potential clients and consumers who you are and what your company is all about. People like to know who they are buying from or doing business with.
Creating internet marketing video can help consumers feel connected to your business and make your company seem approachable. Videos make an impact. Smart businesses use the power of video to make an impression on their customers. If you can harness the power of video marketing, it can become a powerful tool to help grow and promote your business.
We’ve put together these top 7 ways to use videos to market your business online, which will help get your business off to a strong start in the world of video marketing.
#1: Demonstrate a Product or Service
You can tell people about a product or service your business provides all day long, but showing them can have a much bigger impact. Many of us are visual learners; showing works better than telling for the majority of today’s consumers.
Let your clientele see what you have to offer, and show how your product or service works. People will remember a video about your business much better than simply reading about it.
#2: Display Your Facilities and Show What You Do There
Today’s consumer craves information. They want to know as much as possible about the company they are buying from and working with. Giving a tour of your facilities helps consumers to see where your product is coming from. Additionally, as consumers grow more socially conscious, they like to know that the things they are buying come from a safe, clean and conscious environment.
Videos can help consumers get an inside look at how your business does what it does. Showing your team members hard at work creating your product or service makes your business relatable. Videos can give potential consumers the background information and insight that they are looking for.
#3: Introduce Your Staff
Your staff is the backbone of your company, the people who keep the wheels turning. Why not let them explain to potential customers and consumers what they do every day? Your staff is some of the best marketers your company has available, and video can help get their message out to the masses.
Workers who are passionate about their company and the product or service they create are some of the best salesman around. Furthermore, consumers like to put faces with names. Creating a video featuring your staff is a great way to make your company more relatable and show off the team that keeps it going.
Testimonials can also be a powerful tool to help show potential customers the great quality of your business’ products and services. While written testimonials are great, video testimonials really take it to the next level. As we’ve mentioned before, people like to put a face with a name.
Potential customers appreciate the fact that someone is willing to be on-camera raving about your business. It helps them to truly believe the testimonial is valid. Let some of your biggest fans help to spread the love for your business with video.
#5 Demonstrate Your Expertise
You are an expert in your field. Show potential customers what you know. Informative videos about your company’s industry, product or services are a great way to display your knowledge. Consumers want to know that they are buying from the best, most knowledgeable company in the industry.
Use videos to show off your smarts and become a trust agent in the industry. The public craves information and creating an informative video gives it to them while showing your expertise.
#6 Interact with Your Customers and Get Feedback
Videos are great way to connect with your current and potential customers. Creating a video that asks for feedback is a great way to interact with your clients.
People love to comment on videos and give their opinion, so ask pertinent questions. Give viewers an easy way to give their input in the comments, and use video to create interaction and a perfect platform for feedback.
#7 Stay Active and Give Them Something to Look Forward To
Creating a marketing video is a great way to stay current. If you produce likable videos, your customers will keep coming back for more content, advice and information. Consider making daily or weekly videos, depending on your company’s needs.
Regularly producing views is an excellent method to increase social media traffic, as videos can drive feedback and engagement on social media platforms. Videos are a wonderful way in which your company can get involved and leave your clients wanting more.
Ready to Start Marketing Your Business with Great Video Content?
Get started on your video marketing today with these 7 easy tips for using videos to market your business. And make sure to reach out to our team for knowledge and expertise with anything video related. From corporate video production to animation, we can help you make an impact in the world of video content.
Connect with our team at Foundation Digital Media. We look forward to discussing your next video project.