Invite Videos Engage

June 16, 2016 | Business Video

video invites

Invite videos simply work

We get more and more requests for invite videos every day. Traditional means of communication can be effective in reaching the masses but you need something to draw them in.

If your company is sponsoring or hosting an industry conference or event, adding compelling invite videos to your email blast or distribution list can be a killer tactic at increasing attendance.

Story Is The Heart Of Everything

Every company, every product every event has an element of story. A good old-fashioned narrative that makes it interesting. The formula is rather straightforward.

Develop a script. Load the copy into a prompter and then have a CEO or a company stakeholder do a direct read into the camera. That humanizes your message and makes it more watchable.

Now, after those elements are in the can you can backfill and coverup sections with footage from a previous years event, info text graphics or professional still photos. Keeping the finished product under two minutes is a great strategy. This certainly allows enough time to engage but also leave a little extra meat on the bone for a call to action.

Call To Action

Call to action is what we are all after. Whether we are a B2B, a nonprofit or corporation we all want and strive for that engagement. It can be a simple URL link, phone number or some other imaginative way to force engagement. Industry events, workshops and seminars are wonderful, educational and necessary for personal and professional growth.

The caveat being potential attendees need to know more about the event to get excited and want to attend. Professional invite videos are relatively easy to produce and can be extremely cost-effective an offer an immense amount of ROI for any company looking to gain maximum attendance for their events.

Valuable Investment

Invite videos are a valuable, strong way to tell your brand’s story, to feature your product or offerings, and to engage with your potential clients. Compelling, interesting, and emotionally engaging storytelling can make your business come to life online.

Video production companies use stories to make your business come alive. We transform your company, product or service into a three-dimensional solution that connects with your audience. Video done right can make your business unforgettable.

Understanding your business, your business goals and your target audience is critical for any video producer. Deciding the best kind of storytelling that will resonate with that audience is paramount. It could be documentary-style or narrative. It may star you, your employees, actors, your customers or a spokesperson. It’s all about finding the right way to get the most out of your investment.

If you’d like to learn more about this subject or our our video production offerings feel free to contact us. We’d love to hear from you…

About John Foundas

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and Owner of Foundation Digital Media.