How Law Firm Video Can Leverage New Clients
Let’s face it, the law can be a very difficult subject to comprehend. Law firm video can boil it all down is a clear, understandable medium. Often lawyers are confronted with the issue of troubled communication with clients (or potential clients). Many different factors contribute to this. Unreasonable expectations, obscure legislation and a rapidly shifting technological landscape all make the practice of law a very difficult and often unpredictable.
Technology has made many different vocations increasingly competitive over the years. The legal profession is certainly no exception. Client outreach is more important now than it ever has been. Technology has enabled a number of different avenues to help serve this purpose. And as a practitioner of law, law firm video is the greatest tool at your disposal for marketing, testimonials and client conversions.
A lawyer’s time is very valuable. There is a lot of (expensive) education that goes into practicing law, and it’s a scary fact that every single case can make or break a lawyer’s career. For those and many other reasons, every minute with a client needs to be monetized. But before prospects become clients, they need to make sure that you are the right lawyer for their case.
Law firm video and video profiles are a great way to save time while interfacing with prospective clients. You only need to spend a finite amount of time creating them, and as long as they are professionally-made, they can serve as instruments used to inform clients and market to client prospects.
The best way to boost your online presence and inform potential clients about your credentials is to display testimonials. This is a proven technique in marketing, as it inspires trust in almost any prospective client or customer. Anybody can promote themselves as long as they have the proper advertising resources. But real testimonials are something that you must earn.
When put in video format, the testimonial has a much more intimate and immediate feel to it. Studies show that people react to law firm video in much stronger ways than other media (like standalone audio or text). With video, the client sees and hears the emotion of previous clients who have been served well, which inspires sympathetic feelings within them that ultimately help shape their decision.
Frequently Asked Questions
As we’ve already established, an attorney’s time is exceptionally valuable. But clients and prospects need to have their questions answered. That’s why a law firm video FAQ section is incredibly useful. Often people find themselves in litigation somewhat unexpectedly and can thereby become lost in the process. It’s best to address any and/or all confusion as soon as possible, and a video FAQ segment is an easy way to properly inform those in need of legal counsel. Need more?