4 Social Video Tips and Tricks to Empower Your Marketing
Social Video Tips #1 – Use Live-Streaming Video
Social video tips are like gold. Mining live video is an extremely compelling way to build relationships with your social followers while driving more exposure to your brand. In fact, people are spending 3 times longer watching live video on social media opposed to those already recorded. Apps like Facebook Live, Periscope, Instagram, and, of course, Snapchat, are allowing brands to bring authenticity and transparency to their online content.
Not only does it capture attention, live videos move people to action quickly. By encouraging engagement throughout your live-stream and giving a call-to-action at the end, you will increase website traffic, lead generation, and drive sales. Asking viewers in real-time creates a sense of urgency that compels people to respond immediately.
There are several ways to capitalize on the momentum of live social video. Consider hosting frequent Q&A sessions where your followers interact with you via the comments and receive prompt responses. This is a great idea for documenting topic ideas for future content.
Also, take people behind-the-scenes by inviting them into your office and work culture. The more you build trust with your audience, the more likely they are to do business with you.
Other ideas include doing live product demonstrations, repurposing your blog content, and reporting trending news in your industry. The point is, find creative ways to give your market more of what they want…live video!
Social Video Tips #2 – Share Branded Content
Your story is one of your most powerful assets in your marketing strategy. Sharing “your why” – the reason for existence and the market you aim to serve – is a key ingredient to separating you from competitors. Highlighting your brand and the values you embody allows people to connect and relate to your company. Stories also build trust, thus fostering the know, like and trust factor with your company.
With that prefaced, video is excellent for sharing branded content and communicating your story. Use it to delve into your “why” statement and the market you seek to impact. Discuss the common problems you’re solving through your products, giving you the slight edge in the industry. Share what drives your team to get up and go every morning.
Your social followers will respond favorably to these videos, helping to further awareness and relationships with ideal customers.
Social Video Tips #3 – Post Short Instructional Videos
Instructional how-to videos perform extremely well on social media…especially short ones. Social video tips and tricks giver users ways to successfully use your product, obtain a specific result, or achieve a goal. Posting how-to videos positions you as an expert and go-to source in your space. Users will remember your brand because of the free content offered to help them solve a problem.
Enrich your social and video marketing strategy by adding more instructional content to engage your audience. Keep it short and concise so it lasts about 15-30 seconds. Only mention the most basic steps, then use video editing tools to speed it up during production.
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Social Video Tips #4 – Share Fan Content
According to Curata, 61% of people are more likely to engage with an advertisement if it contained user-generated content. Online reviews, customer testimonials, and fan content are strong content types to sharing positive experiences about your brand. It shows that what you’re doing is creating results for people, prompting others to jump onboard.
Reposting user-generated content must be an active tactic in your social media marketing. It’s free promotion, helping to accelerate key goals such as brand exposure, lead generation, and create follower engagement. It also improves search ranking as you leverage keywords in your social content and ensures you are found by new audiences.
Yet, highlighting this content is even more powerful on video. These social video tips allows you to easily share your collected user-generated content in one compelling video to use for advertising. Or, choose to create multiple videos to expand your content. Either way, social media is a great platform for fan content to enrich your overall social video marketing strategy.
It’s Obvious – Social Videos are a Must-Have!
These social video tips and tricks are perfect for amplifying your marketing goals and increasing results. Using these video types will solidify your credibility, increase awareness, and boost engagement. You’ll find more consumers interacting with your posts because you’re giving them more of what they want…video!
Are you ready to leverage a video production DC team to help accelerate your social media and online results? We are equipped to help your Washington, D.C brand reach its next level. Reach out to us here and let’s chat!