If you want to create the ultimate search engine videos, you need to take certain steps to boost your video’s visibility on Google and YouTube.

Did you know 54 percent of consumers want to see more video content from businesses they support? Video marketing is growing at an astronomical rate to keep up with consumer demand, and your business needs to keep up with the latest SEO trends if you want your videos to be relevant and drive traffic.

Here are the top video SEO tips to utilize during your video marketing campaign.

1. Research Keywords For Better Search Engine Videos

Keywords are an integral part of SEO, and they are just as important with video content as they are with written content. If you aren’t using great keywords in your videos, they won’t rank on search engines.

You might have a general idea of some popular keywords in your industry, but it’s important to check if these keywords translate well to videos. The easiest way to check is by typing in a keyword on YouTube and clicking on the top videos.

Do they have a lot of views?

If so, you know that your audience is searching for those keywords. However, if you use a highly competitive keyword, it’ll be difficult for your video to rank well against well-established videos. Using a free YouTube keyword tool will help you find those keywords that get a lot of traffic without all of the competition.

2. Create Quality Content for Your Audience

No matter how much you optimize your video by using great keywords and tags, it won’t matter if the content is garbage. People don’t want to waste their time watching a low-quality video that doesn’t provide the information they’re interested in.

You need to know your audience and what they’re looking for in video content. Then, create videos that are engaging and educational so they not only stick around until the end but visit your site and keep coming back for more video content.

3. Add Tags to Your Videos

Tags are keywords that you can attach to your video after it’s created. By adding tags, your video will pop up when someone searches that particular tag. The more tags you include, the more views you’ll end up getting.

Make sure your tags are relevant, however. Don’t just add random tags that have nothing to do with the content you’re uploading.

4. Use the Right Thumbnail

With search engine videos, the first thing people notice about a video is the thumbnail. This is the small picture that appears next to your video title on search engines. People will often make a split-second decision based on their first impression of your video, so adding the right thumbnail is super important.

Your thumbnail should be a high-quality picture from the video that is relevant to the title and gives people an idea of what type of video they’re about to watch.

Create the Ultimate Search Engine Videos with These Tips

Video marketing isn’t just about making search engine videos to post on your website. You need to create optimized video content that will drive traffic to your business and lead to sales. With these tips, you can create some awesome search engine videos that will engage your audience and pull in new customers.

If you’re ready to take your video marketing campaign to the next level, contact us today to learn about our services.