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Video Production Studios

August 12, 2016 | Corporate Video

Filmmaker

Video Production Studios: Visual Props and Designs Increase Production Value

Using video production studios in Washington D.C. can impact the way that a consumer processes the ad and the products or services that are offered. Along with a compelling foreground, the background is valuable space for conveying themes, messages, and branding. The right video production studios and production team can create backgrounds that compel viewers to continue watching.

How Video Production Studios Can Help Company Branding

A video marketing company realizes that showcasing your company’s brand should be a priority. Studio backgrounds are one way to accomplish this. For example, if you’re a Baltimore-area contractor, your background should show tools and examples of completed work. These visual triggers can help establish your business’s authenticity and professionalism.

Digital props can be added to the production. Washington, D.C. videographers can use green screen technology to insert backdrops that pertain to your business. These studio backgrounds can be anything from B-roll footage of your employees to digital backgrounds.

Visual Engagement

When planning your video marketing productions, you want to avoid the “talking head” syndrome. This occurs when a person in the frame just spouts facts or spiels information. Providing information about what you do and how you do it is important, but visual content should supply more for the viewer to process. For example, a person who owns a plumbing business can stand beside a bathroom vanity as an employee works on pipes. Connecting visual elements to words can have more of an impact on your audience.

Video Marketing Production Quality

Video Production Studios will supply you with depth, proper lighting, and multiple themes to choose from. Props can enhance production quality, especially when promotions are shot in high-quality video.Using natural lighting and varying video angles can make the production feel less staged. A list of potential props and backgrounds should be brainstormed during the early stages of your video production.

Once you receive the final product from your production team, you’ll notice the difference that a professional video production studios makes in the overall quality of your project.

About John Foundas

John Foundas is a multiple Emmy and Telly award-winning Director of Photography, Producer, and Editor in Washington DC. He is currently the Executive Producer and Owner of Foundation Digital Media.

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