Video Scriptwriting: The Cornerstone to Effective Content Videos

If you want to create an effective video, success starts with your script. Without a clear outline of the story you want to tell, and how you want to tell it, your video won’t make an impact. Nor will it get you the traffic needed to increase sales and promote brand loyalty.

This may sound straightforward, but creating an interesting, educational and entertaining script can be a difficult endeavor, even for those who write content for a living. Continue reading for some simple, yet effective ways to make sure your next video has a great script. Video scriptwriting is key.

Effective Video Scriptwriting Show Rather Than Tell

The old writing adage “show don’t tell” is a rule among screenwriters. Show the product or service you’re promoting in action, let the audience see how it works. Act out the solution via professional actors or dramatized testimonials.

Express, through animation, how your brand improves your customers’ lives. People want to be entertained, especially when they’re being marketed to. No one enjoys boring talking heads on a TV screen or computer monitor.

Scripts That Pack An Opening Punch Are Effective

Reel SEO’s video blog 8 Tips for Writing Effective Video Marketing Scripts says if you want to keep your viewers captivated, you need to come out swinging. “You have around 15 seconds to grab the attention of the viewer before they go elsewhere, so make sure that the first few moments of the video are captivating and highly engaging.”

Suggestive questions and promises of exciting things to come are a great way to build tension. TV scripts use opening teasers before the credits to entice views to stick around. Hook your audience with bite-sized snippets of things to come or thought-provoking images to keep them engaged and listening.

Professionals Know How Video Scriptwriting Creates an Effective Narrative

When working with a tight budget and limited resources, it’s tempting to D.I.Y.  But as we stated earlier, even those who work in marketing can struggle when it comes to video scriptwriting. When faced with turning points, mid-points, sub-plots and the extreme economy of the page, i.e., not having a lot of room to say everything that needs to be said, inexperienced scriptwriters can get over their heads in a hurry.

Leaving the video scriptwriting to the professionals could mean the difference between a successful video and a cinematic dud. Lets discuss how we can deliver expert storytelling techniques and professional production values to your business videos.