Video Storytelling Matters
Remember the traditional TV commercials that yell and scream about how great a product is and why you should buy it? Maryland video production companies would do themselves and everyone else a favor if they promptly forgot that format. It no longer works. The new fashionable tactic for video is that charming technique called storytelling. Video Storytelling matters.
What It Is
Video Storytelling can be boiled down into a handful of essential elements. They are:
- A solid introduction
- Protagonist with an overall goal
- Obstacles blocking the protagonist and providing tension and conflict
- A climax where everything comes to a head
- A resolution
Why It Matters
Who doesn’t love a good story? Savvy Maryland video production companies will realize that’s a rhetorical question, as everyone can relate to a good story. Video Storytelling has been wowing the crowd for few few years now.
Using Video Storytelling can have the same type of powerful effect. It can forge a deeper connection with your audience, enhance your consumer relationships and give viewers something to remember long after your video has finished playing.
How to Do It
Trusted video production companies have myriad opportunities to use storytelling in their videos, relating the tale of:
- A company and its employees
- Customer problems the company solved
- How a product or service was developed
- Creative ways to use a product or service
Additional tips for Maryland video production companies can help ensure your story really rocks:
Play to your audience’s emotions. Your viewers are highly unlikely to remember batches of stats, features and other random info about your product or services. But they are extremely likely to remember the funny, touching, exciting or otherwise emotionally charged story that offered your product or service as a solution to their problem.
Keep it brief. Videographers and producers need to remember they’re telling a story – not an epic saga or a miniseries. Avoid veering off on too many tangents or trying to pack in loads of unnecessary information. Tell your audience members only what they need to know to help you stay on track.
Let visuals speak for themselves. Use video footage and other visuals to your advantage by letting them play an integral role in the story. Remember the adage that says to show rather than tell. If visuals can show your audience something you won’t have to waste words telling it to them. This leaves more time for additional narration on other items if needed.
Video storytelling may not have been around as long as Aesop or Homer, but it uses the same proven techniques to keep the audience engaged, entertained and coming back for more.
