Should I Create a Video Commercial?
Unless your business sells youth in a bottle, or some other product that requires zero marketing, advertising is something that you will need to address in your 2016 budget. Video Commercial are a great place to start, but how do you create one? Here are a few pointers.
Find a Good Production Company
Finding a good video production company is critical to creating something viewers will watch. Look for companies that are well-established, who understand the need for a good script in addition to fancy camera work, and who are willing to work within your budget range. That being said, set a budget, but don’t skimp. To create a compelling video commercial that converts viewers to buyers, your cameraman will need quality audio/video equipment and the experience required to produce a quality product.
How to Create a Video Commercial
When creating your video commercial, remain faithful to your brand if you want customers to remain faithful to you. Remember, they have come to expect a certain voice and tone from your company. Don’t deviate from that. Pay particular attention to the first 10 seconds of your script. According to Video Brewery, “That’s how long you have to grab the attention of viewers in a video marketing clip…And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45 percent of them by 1 minute and almost 60 percent by 2 minutes. And those numbers remain the same no matter how long the video is.” Research your competitors’ video commercials. List aspects that appeal to you, that you think your customers will find engaging, and then give it your own spin.
Where Should I Post the Video Commercial?
According to HubSpot, “78 percent of people watch videos online every week with 55 percent watching videos online every day.”
Your video commercial should be embedded on your website, so customers can easily add items to a cart after viewing it, but you should also post to YouTube to reach other audiences. ReelSeo‘s article “A Video Marketer’s Playbook for Winning the Big Game in 2016”, said Google’s research showed that “many consumers, especially millennials, respond better to YouTube videos.” So, while creating a commercial is necessary to improve your bottom line, where you host that commercial is just as important. With that in mind, you may want to create several commercials to target different demographics.
You may also consider incorporating your new commercial into an outbound email campaign. Easy-to-use email marketing software like MailChimp gives you a number of free templates for designing, sending and saving emails that you can plug into Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify and SurveyMonkey to determine how your commercials are affecting sales. As marketing trends change, your business has to change along with them. It’s clear to see that commercials and video in general are a great investment.
Foundation Digital Media is a full service video production company serving Washington, DC, Maryland and Virginia.